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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
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People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
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Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
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Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
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Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
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Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Whole body cryotherapy
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Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
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Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
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In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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