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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Marc DiaperCEO, Gymbox

Before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global

Published in Health Club Management 2021 issue 2
Marc Diaper says Gymbox will roll its in-room hotel experience out with multiple partners / PHOTO: Reuters
Marc Diaper says Gymbox will roll its in-room hotel experience out with multiple partners / PHOTO: Reuters
Consumers can take their at-home fitness solutions to the next level by owning their own space created by the Gymbox’s project team

You’ve launched into the hotel and residential markets – what’s the thinking?
The pandemic has enabled us to take a step back and look at our future strategy. We decided that if our customers can’t come to us, then we’ll go to them.

Your first deal is with Netherlands-based hotel operator, citizenM, for the delivery of in-room workouts. Can you tell us more?
Guests at CitizenM’s 21 hotels – located in 14 cities across three continents – will be able to access the service free via their in-room TVs.

The workouts will be filmed specifically for CitizenM and updated on a regular basis.

We’re using our Out The Box digital platform – which we launched in 2020 amid the pandemic lockdowns – to deliver bespoke, pre-recorded classes across five categories: Strength, Sweat, Fight, Holistic and Rhythm.

The demand for fitness on-the-go is ever increasing and this deal means that citizenM guests can get that workout in before going off to explore the city they’re staying in: hotels are in places as diverse as London, Paris, Zurich, New York, Boston and Kuala Lumpur.

Will they need equipment?
No equipment will be required for the workouts and all workouts have been adapted to ensure they can be completed within a hotel room.

CitizenM rooms are already creatively designed with lighting control via in room ipads or the award winning CitizenM app.

The app allows the guests’ hotel stay to be completely contactless, as well as control the in-room experience, with climate control, in-room entertainment and bookings management. The app also includes transport tips and perks, as well as contactless check-in and check-out.

The Gymbox content will be uploaded directly onto the in-room entertainment system and be controlled via the citizenM app.

Will Gymbox offer workouts outside the hotel room?
The hotels don’t have gyms, but if guests wish to use a physical Gymbox club that’s nearby, these will also be available to them for both classes and gym use, under our agreement with citizenM.

How will the relationship with citizenM develop?
The in-room experience is just the start of our partnership, which we expect to evolve over time. Group fitness classes and fitness and lifestyle events are examples of areas we’ll be exploring.

Is Gymbox open to working with other hotel chains?
We feel citizenM is the perfect partner to launch our new offering, as it has a strong brand, great tone of voice and the team offers exceptional service.

We will, however, roll this service out with other partners and have already started receiving enquiries since the launch.

Will citizenM sell Gymbox for people who enjoy the taster?
All CitizenM guests will receive a discount code to be able to access the Out The Box service to continue their workouts once they’ve checked out of the hotel.

Tell us about your home fitness launch
The home fitness market has seen significant growth and there’s an increased demand for top quality kit and home gyms.

People who’ve been deprived of inspiring gym spaces due to the lockdowns want their own, bespoke training spaces, so Gymbox is now offering them the opportunity to get their own Gymbox experience through a new service, called ‘Home Sweat Home’.

Consumers can take their at-home fitness solutions to the next level by owning their own space created by the Gymbox’s project team, in line with our brand values.

While each space will be bespoke to the client’s needs, each will have the feel of a Gymbox space – featuring our trademark combination of design, equipment, lighting and audio solutions.

The response to the launch has been strong, with 100 inquiries on the first day.

We have a reputation for building unique workout experiences, so our view is that if you can’t always come to Gymbox for your physical and mental fitness needs, we’ll bring Gymbox to you.

What other plans do you have?
We feel there are opportunities in the corporate and residential markets too and we’re in conversation with some of London’s largest property developers – those providing fitness facilities as part of residential projects.

We’re also in talks with developers who might not have enough space for a full-service Gymbox, but would like us to act as consultants and take on the design and build of their gym facilities.

We’re looking at a similar model with businesses that have space available for providing workplace wellness facilities.

The plan there is to work in partnership with companies to create more inspiring spaces for employees to work out, with the aim of introducing non-gym users to the Gymbox experience at work.

How do these moves fit tactically within the Gymbox business plan?
We feel the pandemic has enabled us to innovate and there are opportunities for us to expand our services.

The first lockdown enabled us to review our strategy and while we’re confident – through surveys we’ve completed – that the bricks and mortar business will return [Gymbox operates 11 boutique gyms across London], we feel there are huge opportunities in the at-home market, as well as through unique partnerships in the hotel, corporate, residential and commercial development markets.

We’ve seen from both our market and other sectors that consumers are continuously looking for experiences and we feel our brand can deliver this in more than just our bricks and mortar offering.

Is this the start of the globalisation of Gymbox?
Yes, before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global.

Diaper says Gymbox is known for unique experiences
Diaper says Gymbox is known for unique experiences
Gymbox is looking to work with businesses that want to create wellness facilities for employees
Gymbox is looking to work with businesses that want to create wellness facilities for employees
In addition to its 11 London sites, Gymbox will focus on hotel, corporate, residential and commercial development markets
In addition to its 11 London sites, Gymbox will focus on hotel, corporate, residential and commercial development markets
Gymbox is working on an international research project, and plans to take the brand global
Gymbox is working on an international research project, and plans to take the brand global
https://www.leisureopportunities.co.uk/images/2021/406668_394545.jpg
Marc Diaper, Gymbox CEO, talks about partnering with Netherland's-based hotel chain CitizenM on in-room workouts
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Salt therapy products
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Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Matrix Fitness: Exercise equipment
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Octane Fitness: Fitness equipment
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Marc DiaperCEO, Gymbox

Before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global

Published in Health Club Management 2021 issue 2
Marc Diaper says Gymbox will roll its in-room hotel experience out with multiple partners / PHOTO: Reuters
Marc Diaper says Gymbox will roll its in-room hotel experience out with multiple partners / PHOTO: Reuters
Consumers can take their at-home fitness solutions to the next level by owning their own space created by the Gymbox’s project team

You’ve launched into the hotel and residential markets – what’s the thinking?
The pandemic has enabled us to take a step back and look at our future strategy. We decided that if our customers can’t come to us, then we’ll go to them.

Your first deal is with Netherlands-based hotel operator, citizenM, for the delivery of in-room workouts. Can you tell us more?
Guests at CitizenM’s 21 hotels – located in 14 cities across three continents – will be able to access the service free via their in-room TVs.

The workouts will be filmed specifically for CitizenM and updated on a regular basis.

We’re using our Out The Box digital platform – which we launched in 2020 amid the pandemic lockdowns – to deliver bespoke, pre-recorded classes across five categories: Strength, Sweat, Fight, Holistic and Rhythm.

The demand for fitness on-the-go is ever increasing and this deal means that citizenM guests can get that workout in before going off to explore the city they’re staying in: hotels are in places as diverse as London, Paris, Zurich, New York, Boston and Kuala Lumpur.

Will they need equipment?
No equipment will be required for the workouts and all workouts have been adapted to ensure they can be completed within a hotel room.

CitizenM rooms are already creatively designed with lighting control via in room ipads or the award winning CitizenM app.

The app allows the guests’ hotel stay to be completely contactless, as well as control the in-room experience, with climate control, in-room entertainment and bookings management. The app also includes transport tips and perks, as well as contactless check-in and check-out.

The Gymbox content will be uploaded directly onto the in-room entertainment system and be controlled via the citizenM app.

Will Gymbox offer workouts outside the hotel room?
The hotels don’t have gyms, but if guests wish to use a physical Gymbox club that’s nearby, these will also be available to them for both classes and gym use, under our agreement with citizenM.

How will the relationship with citizenM develop?
The in-room experience is just the start of our partnership, which we expect to evolve over time. Group fitness classes and fitness and lifestyle events are examples of areas we’ll be exploring.

Is Gymbox open to working with other hotel chains?
We feel citizenM is the perfect partner to launch our new offering, as it has a strong brand, great tone of voice and the team offers exceptional service.

We will, however, roll this service out with other partners and have already started receiving enquiries since the launch.

Will citizenM sell Gymbox for people who enjoy the taster?
All CitizenM guests will receive a discount code to be able to access the Out The Box service to continue their workouts once they’ve checked out of the hotel.

Tell us about your home fitness launch
The home fitness market has seen significant growth and there’s an increased demand for top quality kit and home gyms.

People who’ve been deprived of inspiring gym spaces due to the lockdowns want their own, bespoke training spaces, so Gymbox is now offering them the opportunity to get their own Gymbox experience through a new service, called ‘Home Sweat Home’.

Consumers can take their at-home fitness solutions to the next level by owning their own space created by the Gymbox’s project team, in line with our brand values.

While each space will be bespoke to the client’s needs, each will have the feel of a Gymbox space – featuring our trademark combination of design, equipment, lighting and audio solutions.

The response to the launch has been strong, with 100 inquiries on the first day.

We have a reputation for building unique workout experiences, so our view is that if you can’t always come to Gymbox for your physical and mental fitness needs, we’ll bring Gymbox to you.

What other plans do you have?
We feel there are opportunities in the corporate and residential markets too and we’re in conversation with some of London’s largest property developers – those providing fitness facilities as part of residential projects.

We’re also in talks with developers who might not have enough space for a full-service Gymbox, but would like us to act as consultants and take on the design and build of their gym facilities.

We’re looking at a similar model with businesses that have space available for providing workplace wellness facilities.

The plan there is to work in partnership with companies to create more inspiring spaces for employees to work out, with the aim of introducing non-gym users to the Gymbox experience at work.

How do these moves fit tactically within the Gymbox business plan?
We feel the pandemic has enabled us to innovate and there are opportunities for us to expand our services.

The first lockdown enabled us to review our strategy and while we’re confident – through surveys we’ve completed – that the bricks and mortar business will return [Gymbox operates 11 boutique gyms across London], we feel there are huge opportunities in the at-home market, as well as through unique partnerships in the hotel, corporate, residential and commercial development markets.

We’ve seen from both our market and other sectors that consumers are continuously looking for experiences and we feel our brand can deliver this in more than just our bricks and mortar offering.

Is this the start of the globalisation of Gymbox?
Yes, before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global.

Diaper says Gymbox is known for unique experiences
Diaper says Gymbox is known for unique experiences
Gymbox is looking to work with businesses that want to create wellness facilities for employees
Gymbox is looking to work with businesses that want to create wellness facilities for employees
In addition to its 11 London sites, Gymbox will focus on hotel, corporate, residential and commercial development markets
In addition to its 11 London sites, Gymbox will focus on hotel, corporate, residential and commercial development markets
Gymbox is working on an international research project, and plans to take the brand global
Gymbox is working on an international research project, and plans to take the brand global
https://www.leisureopportunities.co.uk/images/2021/406668_394545.jpg
Marc Diaper, Gymbox CEO, talks about partnering with Netherland's-based hotel chain CitizenM on in-room workouts
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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