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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Gym floor: Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members

Published in Health Club Management 2021 issue 6
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
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https://www.leisureopportunities.co.uk/images/2021/841069_353387.jpg
Suppliers are getting creative, fusing concepts in new and innovative ways...
Tony Ali, Freemotion Fitness, Pete Bolam, Precor, Ben Hackney-Williams, Myzone, Richard Sheen, Pulse Fitness, Paul Ferris , Speedflex, Anoushka Moore, Life Fitness, Martin Franklin, Les Mills Europe ,fusion fitness
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features

Gym floor: Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members

Published in Health Club Management 2021 issue 6
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2021/841069_353387.jpg
Suppliers are getting creative, fusing concepts in new and innovative ways...
Tony Ali, Freemotion Fitness, Pete Bolam, Precor, Ben Hackney-Williams, Myzone, Richard Sheen, Pulse Fitness, Paul Ferris , Speedflex, Anoushka Moore, Life Fitness, Martin Franklin, Les Mills Europe ,fusion fitness
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Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
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HCM understands researchers are moving closer to creating a pill to mimic some of the ...
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Latest News
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It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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