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features

Editor's letter: Cardio crisis

Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio

Published in Health Club Management 2024 issue 4
Cardio is the most important exercise for good health / photo: lift brands
Cardio is the most important exercise for good health / photo: lift brands
Operators need to oversee members’ workouts to ensure they’re balanced and to champion cardio as a vital part of the mix

It’s exciting to see the rise and rise of strength training – particularly among women, many of whom have traditionally avoided resistance training, very much to their detriment.

The volumes of research being published bear out the power of strength training to extend healthspan and bring all sorts of benefits, from falls prevention in older age to increased bone density and a reduction in injuries.

Everywhere you look, operators are ‘rebalancing’ the gym floor, taking out cardio and adding resistance training.

This strength trend is partly being driven by social media influencers who find it more straightforward to ‘pose and post’ to their feeds from strength equipment than from cardio – it’s easier to sit on a bench and connect with your followers than to do it from a treadmill, for example.

It’s fascinating that a factor as basic as this is helping drive demand, but that’s the power of social media.

However, in our headlong rush to embrace the strength trend, are we losing sight of our role in delivering on the optimum exercise equation?

Our duty of care to our customers is to give them ‘best advice’ and ensure they have access to expertise and specialist equipment and yet the current trend towards strength training at the expense of other forms of exercise is seeing that contract breaking down.

Cardiorespiratory and cardiovascular fitness are vital to health and if we go along with the strength trend unquestioningly without making a case to our members for a balanced workout, we’re doing them a disservice.

When it comes to exercise, the ideal mix includes strength, cardio, flexibility/mobility and skill and if any of these elements gets overlooked, the outcomes will be less than optimal and – worse – injury may occur.

Our job as experts in exercise has always been to guide our members to achieve the best balance in their workouts, but the increasing dearth of staff on the gym floor and the cost of personal training has created a vacuum into which social media influencers have stepped and in many cases you could argue that consumers’ loyalty and respect lies more with them now than with our own industry experts. No wonder we lose half our customers every year.

We’d argue that operators need to oversee members’ workouts to ensure they’re balanced and safe and to champion cardio as a vital part of the mix.

If you need any more convincing, our research report in this issue (page 108) has found that cardiorespiratory fitness is probably the most important type of fitness for good health and that it reduces premature death and incidents of disease by a significant margin.

Liz Terry, editor
[email protected]

https://www.leisureopportunities.co.uk/images/2024/264652_635294.jpg
We’re having a cardio crisis says Liz Terry, and it’s time for the industry to take charge
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Mariah Rooney

Founder, Trauma Informed Weight Lifting
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Click on a catalogue to view it online
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Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
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04-07 Nov 2024
In person, St Andrews, United Kingdom
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04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
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11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
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10-13 Apr 2025
Exhibition Centre , Cologne, Germany
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07-07 Jun 2025
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features

Editor's letter: Cardio crisis

Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio

Published in Health Club Management 2024 issue 4
Cardio is the most important exercise for good health / photo: lift brands
Cardio is the most important exercise for good health / photo: lift brands
Operators need to oversee members’ workouts to ensure they’re balanced and to champion cardio as a vital part of the mix

It’s exciting to see the rise and rise of strength training – particularly among women, many of whom have traditionally avoided resistance training, very much to their detriment.

The volumes of research being published bear out the power of strength training to extend healthspan and bring all sorts of benefits, from falls prevention in older age to increased bone density and a reduction in injuries.

Everywhere you look, operators are ‘rebalancing’ the gym floor, taking out cardio and adding resistance training.

This strength trend is partly being driven by social media influencers who find it more straightforward to ‘pose and post’ to their feeds from strength equipment than from cardio – it’s easier to sit on a bench and connect with your followers than to do it from a treadmill, for example.

It’s fascinating that a factor as basic as this is helping drive demand, but that’s the power of social media.

However, in our headlong rush to embrace the strength trend, are we losing sight of our role in delivering on the optimum exercise equation?

Our duty of care to our customers is to give them ‘best advice’ and ensure they have access to expertise and specialist equipment and yet the current trend towards strength training at the expense of other forms of exercise is seeing that contract breaking down.

Cardiorespiratory and cardiovascular fitness are vital to health and if we go along with the strength trend unquestioningly without making a case to our members for a balanced workout, we’re doing them a disservice.

When it comes to exercise, the ideal mix includes strength, cardio, flexibility/mobility and skill and if any of these elements gets overlooked, the outcomes will be less than optimal and – worse – injury may occur.

Our job as experts in exercise has always been to guide our members to achieve the best balance in their workouts, but the increasing dearth of staff on the gym floor and the cost of personal training has created a vacuum into which social media influencers have stepped and in many cases you could argue that consumers’ loyalty and respect lies more with them now than with our own industry experts. No wonder we lose half our customers every year.

We’d argue that operators need to oversee members’ workouts to ensure they’re balanced and safe and to champion cardio as a vital part of the mix.

If you need any more convincing, our research report in this issue (page 108) has found that cardiorespiratory fitness is probably the most important type of fitness for good health and that it reduces premature death and incidents of disease by a significant margin.

Liz Terry, editor
[email protected]

https://www.leisureopportunities.co.uk/images/2024/264652_635294.jpg
We’re having a cardio crisis says Liz Terry, and it’s time for the industry to take charge
Latest News
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in ...
Latest News
According to a year-long study, offering financial incentives to people to encourage them to lose ...
Latest News
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the ...
Latest News
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique ...
Latest News
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, ...
Latest News
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the ...
Latest News
More than 20 organisations have joined together in the UK to form the Swim Alliance, ...
Latest News
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating ...
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German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private ...
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More than 200 organisations and athletes in the UK have signed an open letter to ...
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Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Company profiles
Company profile: ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcases
Supplier showcase - Jon Williams
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Featured press releases
ABC Trainerize press release: How RockBox Fitness is energizing members with fitness challenges powered by ABC Trainerize
RockBox Fitness, a leading franchise known for its dynamic boxing-based fitness classes, has revolutionized member engagement with a new partnership with ABC Fitness and the implementation of ABC Trainerize throughout its franchise network.
Directory
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
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