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FITNESS, HEALTH, WELLNESS

features

CV Training: Go row

We speak to Helen Rowbotham of British Rowing about a new initiative to get more people engaged in one of the best gym-based CV workouts: indoor rowing

Published in Health Club Management 2017 issue 5
Rowbotham: Rowing is ideal for fat burning and core strength
Rowbotham: Rowing is ideal for fat burning and core strength

Why is indoor rowing such a beneficial form of training?
The physical benefits of rowing are exactly the same whether you row on water or indoors, which is why all our elite rowers train extensively on indoor rowing machines.

Indoor rowing requires you to use between 85 and 90 per cent of muscle groups in your body and can provide a great CV workout for all ages, abilities, body types and fitness levels. It’s also great for core strength and flexibility and is a highly efficient fat-burning exercise – burning upwards of 300 calories per 30 minutes of rowing. Because it’s also low impact, it’s perfect for cross training, injury prevention and rehabilitation, as well as those who are new to exercise.

Rowing is quite technical, so is there a risk of injury?
It’s actually really easy to learn the basics of good technique – even a simple 10-minute introduction can make all the difference to the quality and enjoyment of your rowing workout. The risk of injury is no higher than other exercises and can be avoided with good technique.

Unfortunately, most gym-goers aren’t taught about correct technique and posture, as the number of instructors who have this knowledge is limited. This is one of the reasons we launched Go Row Indoor. A key part of this programme is educating exercise professionals and gym-goers in the correct technique to help them get the most out of indoor rowing.

Simple changes make all the difference. For example, when you get onto the machine, changing the height of the monitor to eye level and adjusting the positioning of your feet helps you improve posture, sit more comfortably and get a good starting position.

During the rowing stroke, the focus should be on your legs, not arms, and it’s also important to guide the handle to the bottom rib and maintain a straight back.

It’s a tough CV workout, which can put less fit people off. What can we do about this?
Again, I think this is largely down to a lack of education. People aren’t taught the basics of how to use a rowing machine or what a good workout looks like, so they tend to jump on the machine and go hell for leather for a short period of time.

Indoor rowing can actually be really easily tailored to an individual’s objectives and fitness levels. It’s the same as when you start running – you want to start slowly, focus on technique and gradually build your pace and distance. Beginners wouldn’t sprint straight away or run a half-marathon. It’s no different with rowing.

Tell us about Go Row Indoor
We would love all indoor rowers to also have the opportunity to try rowing on the water, but we know this isn’t always possible. Go Row Indoor therefore focuses purely on the fitness market, with two key aims: to improve the quality of the indoor rowing experience, and to increase participation by making it more accessible.

Our research shows that gym-goers lack confidence regarding rowing technique, and that this is a key barrier to their participation and enjoyment of indoor rowing. Educating fitness professionals in good technique, the benefits of indoor rowing and how to achieve an effective, efficient and enjoyable workout therefore lie at the heart of the programme.

We’ve just developed new class models for gym and studio, which are accredited by REPs and require trainers to be a minimum Level 2 fitness instructor; we’ve appointed five master trainers to deliver tailored training programmes to operators. We’re also developing other products to support those taking up indoor rowing, including a new website, tracker app and challenge-focused apps, training plans and events.

We want to encourage PTs and other exercise professionals to use the rowing machines in their gyms, whether as part of inductions, within bespoke client training programmes, or in the form of group classes.

How can gyms offer group exercise classes in rowing?
We’ve combined our world-leading knowledge of rowing with learnings from the boutique indoor rowing class market in New York to create a unique UK offering. This includes specially designed group classes.

The 45-minute studio format is set to music and combines rowing with circuit-based exercises. The 20- and 30-minute formats are HIIT style classes, requiring six to eight machines, which can be delivered on the gym floor without having to move the rowing machines.

All the classes have been designed to offer a fun and social workout, providing a more engaging indoor rowing experience.

You’ve already done a pilot with Pure Gym. How did this go?
Last year, we trained around 10 of Pure Gym’s London-based instructors, and a number of their sites are now piloting the classes. The feedback has been very positive, with good attendance levels, and we’ve used all feedback to further refine our training.

Going forward, all instructors who attend our workshops will continue to receive updated information on the programme, including new workouts and class models, as well as other resources such as workout videos and training plans. Operators will also be able to access branded materials to support the marketing of their indoor rowing activities.

For more information, visit www.britishrowing.org/indoor-rowing

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
“Educating exercise professionals and 
gym-goers in the correct technique will help
everyone get the most out of indoor rowing”
“Educating exercise professionals and gym-goers in the correct technique will help everyone get the most out of indoor rowing”
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
Special indoor rowing group exercise programme has been launched
Special indoor rowing group exercise programme has been launched
https://www.leisureopportunities.co.uk/images/772487_502720.jpg
British Rowing's Helen Rowbotham on Go Row, a new initiative to get more gym-goers engaged in indoor rowing
Helen Rowbotham, British Rowing ,British Rowing, Helen Rowbotham, rowing, indoor rowing, rowing machine, Go Row, Pure Gym,
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features

CV Training: Go row

We speak to Helen Rowbotham of British Rowing about a new initiative to get more people engaged in one of the best gym-based CV workouts: indoor rowing

Published in Health Club Management 2017 issue 5
Rowbotham: Rowing is ideal for fat burning and core strength
Rowbotham: Rowing is ideal for fat burning and core strength

Why is indoor rowing such a beneficial form of training?
The physical benefits of rowing are exactly the same whether you row on water or indoors, which is why all our elite rowers train extensively on indoor rowing machines.

Indoor rowing requires you to use between 85 and 90 per cent of muscle groups in your body and can provide a great CV workout for all ages, abilities, body types and fitness levels. It’s also great for core strength and flexibility and is a highly efficient fat-burning exercise – burning upwards of 300 calories per 30 minutes of rowing. Because it’s also low impact, it’s perfect for cross training, injury prevention and rehabilitation, as well as those who are new to exercise.

Rowing is quite technical, so is there a risk of injury?
It’s actually really easy to learn the basics of good technique – even a simple 10-minute introduction can make all the difference to the quality and enjoyment of your rowing workout. The risk of injury is no higher than other exercises and can be avoided with good technique.

Unfortunately, most gym-goers aren’t taught about correct technique and posture, as the number of instructors who have this knowledge is limited. This is one of the reasons we launched Go Row Indoor. A key part of this programme is educating exercise professionals and gym-goers in the correct technique to help them get the most out of indoor rowing.

Simple changes make all the difference. For example, when you get onto the machine, changing the height of the monitor to eye level and adjusting the positioning of your feet helps you improve posture, sit more comfortably and get a good starting position.

During the rowing stroke, the focus should be on your legs, not arms, and it’s also important to guide the handle to the bottom rib and maintain a straight back.

It’s a tough CV workout, which can put less fit people off. What can we do about this?
Again, I think this is largely down to a lack of education. People aren’t taught the basics of how to use a rowing machine or what a good workout looks like, so they tend to jump on the machine and go hell for leather for a short period of time.

Indoor rowing can actually be really easily tailored to an individual’s objectives and fitness levels. It’s the same as when you start running – you want to start slowly, focus on technique and gradually build your pace and distance. Beginners wouldn’t sprint straight away or run a half-marathon. It’s no different with rowing.

Tell us about Go Row Indoor
We would love all indoor rowers to also have the opportunity to try rowing on the water, but we know this isn’t always possible. Go Row Indoor therefore focuses purely on the fitness market, with two key aims: to improve the quality of the indoor rowing experience, and to increase participation by making it more accessible.

Our research shows that gym-goers lack confidence regarding rowing technique, and that this is a key barrier to their participation and enjoyment of indoor rowing. Educating fitness professionals in good technique, the benefits of indoor rowing and how to achieve an effective, efficient and enjoyable workout therefore lie at the heart of the programme.

We’ve just developed new class models for gym and studio, which are accredited by REPs and require trainers to be a minimum Level 2 fitness instructor; we’ve appointed five master trainers to deliver tailored training programmes to operators. We’re also developing other products to support those taking up indoor rowing, including a new website, tracker app and challenge-focused apps, training plans and events.

We want to encourage PTs and other exercise professionals to use the rowing machines in their gyms, whether as part of inductions, within bespoke client training programmes, or in the form of group classes.

How can gyms offer group exercise classes in rowing?
We’ve combined our world-leading knowledge of rowing with learnings from the boutique indoor rowing class market in New York to create a unique UK offering. This includes specially designed group classes.

The 45-minute studio format is set to music and combines rowing with circuit-based exercises. The 20- and 30-minute formats are HIIT style classes, requiring six to eight machines, which can be delivered on the gym floor without having to move the rowing machines.

All the classes have been designed to offer a fun and social workout, providing a more engaging indoor rowing experience.

You’ve already done a pilot with Pure Gym. How did this go?
Last year, we trained around 10 of Pure Gym’s London-based instructors, and a number of their sites are now piloting the classes. The feedback has been very positive, with good attendance levels, and we’ve used all feedback to further refine our training.

Going forward, all instructors who attend our workshops will continue to receive updated information on the programme, including new workouts and class models, as well as other resources such as workout videos and training plans. Operators will also be able to access branded materials to support the marketing of their indoor rowing activities.

For more information, visit www.britishrowing.org/indoor-rowing

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
“Educating exercise professionals and 
gym-goers in the correct technique will help
everyone get the most out of indoor rowing”
“Educating exercise professionals and gym-goers in the correct technique will help everyone get the most out of indoor rowing”
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
The physical benefits of indoor and outdoor rowing are “exactly the same” / PHOTO: NAOMI BAKER
Special indoor rowing group exercise programme has been launched
Special indoor rowing group exercise programme has been launched
https://www.leisureopportunities.co.uk/images/772487_502720.jpg
British Rowing's Helen Rowbotham on Go Row, a new initiative to get more gym-goers engaged in indoor rowing
Helen Rowbotham, British Rowing ,British Rowing, Helen Rowbotham, rowing, indoor rowing, rowing machine, Go Row, Pure Gym,
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Latest News
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
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Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
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Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
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Strength training has moved from the margins to the mainstream.
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Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
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Company profile: Fitbench
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
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Supplier Showcase - From nightclub to health club
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GLL press release: GLL joins National Year of Reading as research reveals books beat social media for post-exercise recovery
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK, has today (9 June 2026) announced that it will be supporting the National Year of Reading as a major campaign partner alongside national organisations, including BBC Sport, Audible, DC Thomson and Tesco.
Featured press releases
BLK BOX press release: Inside the build: Ironbound
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge potential. What it needed was the right layout, the right equipment, and a partner who understood functional fitness.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
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SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
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Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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QEII Conference Centre, London,
Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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