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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
People
The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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If you don’t have a hybrid digital/ physical model, you won’t survive
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IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
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Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
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Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
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promotion
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Opinion: Up your ‘data game’ to successfully relaunch your fitness business
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
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Diary dates

features

Supplier showcase: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
Latest News
The fitness sector has been left "without answers or evidence" on why gyms and leisure ...
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
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Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
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Two of the largest health club operators in the US have announced that members and ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Precor Showcase
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Technogym: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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