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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Rob Suchet, Class Boutique Fitness ,Physical Company, Class Boutique Fitness,
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features

Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Rob Suchet, Class Boutique Fitness ,Physical Company, Class Boutique Fitness,
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Featured supplier: Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Physical Company Ltd: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Audio visual
Hutchison Technologies: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
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Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
Diary dates
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