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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
People
During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
Features
Statistics
You may think you're succeeding, but you won’t really know until you hear it from your customers.
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
Editor's letter
The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
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Opinion
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Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
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Opinion: Up your ‘data game’ to successfully relaunch your fitness business
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Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Design consultants
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Whole body cryotherapy
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Monster Padlocks: Locking solutions
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Waltham Abbey, Essex
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Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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21-24 Sep 2020
Messe Stuttgart, Germany
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22-23 Sep 2020
Heythrop Park, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
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features

HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Latest News
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
Latest News
The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
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Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Management software
Fisikal: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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