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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
People in Club V trust me and I want to do the best for them and help them progress
Features
feature
If you’re ready to embrace the digital world, Volution is here to help
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
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The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
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More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
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Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
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Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Technogym: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Challenges and opportunities

Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 7
The fight is on to be seen as part of the solution / Les mills/world united
The fight is on to be seen as part of the solution / Les mills/world united
Fitness Australia found zero community transmissions of COVID-19 after assessing 6.26m member check-ins at 423 gyms

The vast majority of gyms around the world are reopening and our attention is turning to the next stage of recovery – re-engaging members, winning new customers and proving our worth.

On page 20 we highlight World United, a free global campaign – designed in the spirit of collaboration – to support the gym sector in celebrating and reconnecting.

World United kicks off from 19 September, linking with campaigns such as National Fitness Day in the UK. You can find free marketing resources on the dedicated website.

Fitness remains firmly in the spotlight in the fight against COVID-19, but although there’s an appreciation among governments and consumers that being fit is the best defence against the virus and a great support when it comes to recovery, we still have work to do in connecting this fact with gyms as a delivery partner.

The UK government, for example, launched a campaign to combat obesity to help with COVID-19, but has failed to engage with the gym sector in delivery.

It’s frustrating we should still be fighting this battle, given the evidence, but that’s the reality we face and on page 46, Phillip Mills, executive director of Les Mills, makes the case for gyms, in the context of the pandemic and beyond.

Gyms have the opportunity to offer COVID-19 recovery programmes and on page 32, we talk through ways these can be delivered. With millions suffering, we have the chance to make a real difference.

We’re in a battle to prove gyms don’t contribute to the spread of the virus. Doing so is vital to staying open and winning back members who are wavering.

Trade associations around the world are fighting back against accusations gyms are spreader environments and collaborating with operator members to gather insight.

Both Fitness Australia and IHRSA have recently published studies which show clearly that gyms are safe, with Fitness Australia finding zero community transmissions after monitoring 6.26m member check-ins across 423 gyms over several months.

As engagement efforts pay off and gyms get busier, we must keep delivering safe environments reliably and new evidence may be pointing at ways to enable this.

A study from the University of Eindhoven found having air purifiers in gyms – in addition to air conditioning – gave extra control over levels of viral aerosols.

As numbers grow in gyms, having this kind of knowledge and evidence will be ever more vital if we are to stay one step ahead of the virus and continue to convince decision-makers that we are part of the solution.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/2020/539976_317498.jpg
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry
Liz Terry, covid-19, reopening,gym reopening
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Technogym: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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