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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
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http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
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Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
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A number of gym operators are concerned that local lockdowns could come into effect in ...
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Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
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Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
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Diary dates
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Online,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
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