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Health Club Management

Health Club Management

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
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Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
feature
Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
Features
Coronavirus
While Europe and the US are in the thick of coronavirus shutdowns, health clubs in China are starting to reopen. Jak Phillips examines how three Chinese operators tackled the challenge of the pandemic and came out ahead
Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
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Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Latest News
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Latest News
Gyms and health clubs in the US have begun reopening their doors, with a number ...
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Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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