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FITNESS, HEALTH, WELLNESS

features

Sarah Winckless

Karen Maxwell speaks to the chair of the British Olympic Association’s Athletes’ Commission

Published in Sports Management 2012 issue 2
Sarah won a bronze medal in rowing 
at the Athens 2004 Olympic Games
Sarah won a bronze medal in rowing at the Athens 2004 Olympic Games
My role is to ensure that the athlete is at the heart of everything that the BOA does

Can you give an account of your sporting background?
I was always a person with lots of energy and played netball, basketball and did athletics at school. I won the Schools National Netball Tournament U16 with my team from Tiffin Girls’ School, and threw the discus at age group internationals.

It wasn’t until I went to Cambridge to study that I started to row – and gained Blues in athletics, netball, basketball and rowing. On graduation I joined the GB rowing squad and set my sights on competing for my country in rowing.

Can you explain your role as chair of the BOA Athletes’ Commission?
My role is to ensure that the athlete is at the heart of everything the BOA does.

I chair a group of 12 elected current or recently retired Olympians, plus our elected International Olympic Committee (IOC) Athletes’ Commission athletes and make sure that we look at BOA projects when they are being planned. This way the group can offer its thoughts and opinions of the projects and the BOA management team can either be confident in their direction of travel, or may choose to alter parts of a project.

The group has great experience, and it’s my job to ensure that things come to the commission at the right stage, and that everyone has a chance to be heard in the discussion that follows.

Does this complement other roles you hold in sport?
I work in leadership and coaching and believe this role absolutely complements my day job. I work through with members what they want to get out of volunteering for the commission and then set up opportunities for them to achieve these goals.

What are the current issues for the Commission and athletes in the lead up to the 2012 Games?
We’ve been involved in most of the projects that the BOA has planned for the Games, so at this stage, any input is merely to help in the fine tuning.

Members who are not competing in the Games have been asked to volunteer for the BOA to help with the Olympic Ambition Programme and other roles.

Current work also includes members sitting on a Winter Sport Olympic Qualification Panel for Sochi and members working on an Olympic experience project. They’re also having input into a sustainability project. Some members will also sit on a disciplinary panel, should this be required during the Games.

How do you liaise with the BOA?
I sit as a voting member on the BOA board, and my report from the commission is a standing item. If the commission needs another opinion on a certain topic, I’ll introduce this onto the board agenda for discussion. Also both I and a second commission member attend the National Olympic Committee meetings, where the 33 member sports meet and discuss BOA projects and policy.

How do you share best practice?
I speak at and share my experiences with the European Olympic Committee Athletes’ Commission. I was also a volunteer at the International Olympic Academies session for Olympic medalists where I met other athletes who are active in their countries and we had a week of sharing ideas, challenges and best practice.

We also have links with the IOC Athletes’ Commission, as elected member Adam Pengilly sits on our commission. Jonathan Edwards is invited to our meetings and has invited me to sit on the LOCOG Athletes’ Commission and the chair of the British Athletes’ Commission (BAC), Karen Pickering, invites me to BAC board meetings.

I believe that the more we can communicate and work together, the louder the athletes’ voice will become.

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Karen Maxwell speaks to the chair of the British Olympic Association's Athletes' Commission
Sarah Winckless, Chair of the British Olympic Association’s Athletes’ Commission Karen Maxwell, Journalist,Sarah Winckless, British Olympic Association's Athletes' Commission
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features

Sarah Winckless

Karen Maxwell speaks to the chair of the British Olympic Association’s Athletes’ Commission

Published in Sports Management 2012 issue 2
Sarah won a bronze medal in rowing 
at the Athens 2004 Olympic Games
Sarah won a bronze medal in rowing at the Athens 2004 Olympic Games
My role is to ensure that the athlete is at the heart of everything that the BOA does

Can you give an account of your sporting background?
I was always a person with lots of energy and played netball, basketball and did athletics at school. I won the Schools National Netball Tournament U16 with my team from Tiffin Girls’ School, and threw the discus at age group internationals.

It wasn’t until I went to Cambridge to study that I started to row – and gained Blues in athletics, netball, basketball and rowing. On graduation I joined the GB rowing squad and set my sights on competing for my country in rowing.

Can you explain your role as chair of the BOA Athletes’ Commission?
My role is to ensure that the athlete is at the heart of everything the BOA does.

I chair a group of 12 elected current or recently retired Olympians, plus our elected International Olympic Committee (IOC) Athletes’ Commission athletes and make sure that we look at BOA projects when they are being planned. This way the group can offer its thoughts and opinions of the projects and the BOA management team can either be confident in their direction of travel, or may choose to alter parts of a project.

The group has great experience, and it’s my job to ensure that things come to the commission at the right stage, and that everyone has a chance to be heard in the discussion that follows.

Does this complement other roles you hold in sport?
I work in leadership and coaching and believe this role absolutely complements my day job. I work through with members what they want to get out of volunteering for the commission and then set up opportunities for them to achieve these goals.

What are the current issues for the Commission and athletes in the lead up to the 2012 Games?
We’ve been involved in most of the projects that the BOA has planned for the Games, so at this stage, any input is merely to help in the fine tuning.

Members who are not competing in the Games have been asked to volunteer for the BOA to help with the Olympic Ambition Programme and other roles.

Current work also includes members sitting on a Winter Sport Olympic Qualification Panel for Sochi and members working on an Olympic experience project. They’re also having input into a sustainability project. Some members will also sit on a disciplinary panel, should this be required during the Games.

How do you liaise with the BOA?
I sit as a voting member on the BOA board, and my report from the commission is a standing item. If the commission needs another opinion on a certain topic, I’ll introduce this onto the board agenda for discussion. Also both I and a second commission member attend the National Olympic Committee meetings, where the 33 member sports meet and discuss BOA projects and policy.

How do you share best practice?
I speak at and share my experiences with the European Olympic Committee Athletes’ Commission. I was also a volunteer at the International Olympic Academies session for Olympic medalists where I met other athletes who are active in their countries and we had a week of sharing ideas, challenges and best practice.

We also have links with the IOC Athletes’ Commission, as elected member Adam Pengilly sits on our commission. Jonathan Edwards is invited to our meetings and has invited me to sit on the LOCOG Athletes’ Commission and the chair of the British Athletes’ Commission (BAC), Karen Pickering, invites me to BAC board meetings.

I believe that the more we can communicate and work together, the louder the athletes’ voice will become.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/901954_882337.jpg
Karen Maxwell speaks to the chair of the British Olympic Association's Athletes' Commission
Sarah Winckless, Chair of the British Olympic Association’s Athletes’ Commission Karen Maxwell, Journalist,Sarah Winckless, British Olympic Association's Athletes' Commission
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Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Company profiles
Company profile: Total Vibration Solutions Ltd (TVS Group)
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
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Company profile: Myzone
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Salt 
Featured press releases
Swimming Teachers' Association (STA) press release: The Ripple Effect delivers first success as learners qualify and secure employment
STA's The Ripple Effect initiative has reached an important milestone after learners completed the charity's first fully funded swimming teacher training programme, resulting in seven newly qualified swimming teachers.
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Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
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Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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