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FITNESS, HEALTH, WELLNESS

Product innovation

Sona's ear-worn device provides nervous system support

Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout.

Spearheaded by Jane Ollis, a former NHS leader in the UK, and a team of neuroscientists and engineers, the ear-worn device uses adaptive AI to deliver personalised nervous system support, to help users stay calm, focused and resilient.

“I saw people leaving hospital with treatment plans for their condition, but nothing for the stress, fear and isolation they’d face at home,” says Ollis. “It wasn’t right and it stayed with me,” she says.

Sona uses breath-synced pulses to target the vagus nerve and routines can be enhanced with sounds, breathwork or VR. It measures heart rate variability (HRV) in real time and tailors stimulation to the current state of the user’s nervous system.

Company Details
Sona
Most people today live in a chronic state of stress - overactivated, overstimulated, and disconnected from their natural rhythms. This constant sympathetic dominance erodes sleep, focus, mood, and recovery. Over time, it disrupts the body’s natural ability to self-regulate, a condition known as autonomic imbalance. Sona exists to retrain and restore healthy autonomic balance in the nervous system - empowering individuals to operate from calm, not fight-or-flight.
Address
Napier House, 14-16 Mount Ephraim Road, Tunbridge Wells, United Kingdom, TN1 1EE
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout.
2026/THUMB-20260505172130-362.jpg

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Product innovation

Sona's ear-worn device provides nervous system support

Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout.

Spearheaded by Jane Ollis, a former NHS leader in the UK, and a team of neuroscientists and engineers, the ear-worn device uses adaptive AI to deliver personalised nervous system support, to help users stay calm, focused and resilient.

“I saw people leaving hospital with treatment plans for their condition, but nothing for the stress, fear and isolation they’d face at home,” says Ollis. “It wasn’t right and it stayed with me,” she says.

Sona uses breath-synced pulses to target the vagus nerve and routines can be enhanced with sounds, breathwork or VR. It measures heart rate variability (HRV) in real time and tailors stimulation to the current state of the user’s nervous system.

Company Details
Sona
Most people today live in a chronic state of stress - overactivated, overstimulated, and disconnected from their natural rhythms. This constant sympathetic dominance erodes sleep, focus, mood, and recovery. Over time, it disrupts the body’s natural ability to self-regulate, a condition known as autonomic imbalance. Sona exists to retrain and restore healthy autonomic balance in the nervous system - empowering individuals to operate from calm, not fight-or-flight.
Address
Napier House, 14-16 Mount Ephraim Road, Tunbridge Wells, United Kingdom, TN1 1EE
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout.
2026/THUMB-20260505172130-362.jpg

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A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
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Y Felinheli, LL56 4QN
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