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FITNESS, HEALTH, WELLNESS

Product innovation

moonbird unveils breathwork device to help users de-stress and improve sleep

Moonbird is designed to be an effective, manageable and discreet tool that goes with you anywhere and everywhere to nip anxiety and stress in the bud as and when it happens
– Stefanie Broes
Credit: Christine Smeyers - Soulstudio

According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.

The compact moonbird tool guides the user’s breathing slowly while also providing feedback on heart rate and how the body relaxes via a connected app.

The founders of moonbird – brother and sister duo, Stefanie Broes (PhD in Pharmaceutical

Sciences) and Michael Broes (Economist) – launched the company because they saw a gap in the market to make the benefits of breathing more widely accessible.

Stefanie said: "We founded moonbird after seeing many friends and family members struggling with insomnia, stress and anxiety attacks. Sadly, the truth is that these emotions are increasingly part of our daily lives, even more so amid the pressure we're facing as a result of the pandemic and its impacts felt widely all over the world.

“While medication can sometimes be the answer, it’s not always necessary and there areother proven techniques people can turn to, which is where the importance of breathwork

comes in.

“Moonbird is designed to be an effective, manageable and discreet tool that goes with you anywhere and everywhere to nip anxiety and stress in the bud as and when it happens.

“Our technology is making a big difference already, as can be seen through the many customers already benefiting from it in their daily lives.”

In a recent investment round, moonbird raised €1.5m (£1.3m US$1.5m) of growth capital that will be used for international expansion. Among others, Akiles, ScaleFund, imec.istart, the Flemish investment company PMV, Buysse & Partners and other private investors are contributing.

Company Details
Moonbird
Moonbird is a handheld device designed to work as a breathwork coach. Founded in 2019 by Stefanie Broes (PhD in Pharmaceutical Sciences) and Michael Broes (economist), the young Belgian health tech start-up wants to make the application of breathing techniques more widely accessible, to improve people's overall well-being. Moonbird is a compact device based on scientifically proven principles and helps people to relax, become calmer and fall asleep faster.
Address
Kaasrui 3/2 - 2000 Antwerpen Belgium
According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.
SAB
2022/THUMB350096_731053_987570.jpg

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Product innovation

moonbird unveils breathwork device to help users de-stress and improve sleep

Moonbird is designed to be an effective, manageable and discreet tool that goes with you anywhere and everywhere to nip anxiety and stress in the bud as and when it happens
– Stefanie Broes
Credit: Christine Smeyers - Soulstudio

According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.

The compact moonbird tool guides the user’s breathing slowly while also providing feedback on heart rate and how the body relaxes via a connected app.

The founders of moonbird – brother and sister duo, Stefanie Broes (PhD in Pharmaceutical

Sciences) and Michael Broes (Economist) – launched the company because they saw a gap in the market to make the benefits of breathing more widely accessible.

Stefanie said: "We founded moonbird after seeing many friends and family members struggling with insomnia, stress and anxiety attacks. Sadly, the truth is that these emotions are increasingly part of our daily lives, even more so amid the pressure we're facing as a result of the pandemic and its impacts felt widely all over the world.

“While medication can sometimes be the answer, it’s not always necessary and there areother proven techniques people can turn to, which is where the importance of breathwork

comes in.

“Moonbird is designed to be an effective, manageable and discreet tool that goes with you anywhere and everywhere to nip anxiety and stress in the bud as and when it happens.

“Our technology is making a big difference already, as can be seen through the many customers already benefiting from it in their daily lives.”

In a recent investment round, moonbird raised €1.5m (£1.3m US$1.5m) of growth capital that will be used for international expansion. Among others, Akiles, ScaleFund, imec.istart, the Flemish investment company PMV, Buysse & Partners and other private investors are contributing.

Company Details
Moonbird
Moonbird is a handheld device designed to work as a breathwork coach. Founded in 2019 by Stefanie Broes (PhD in Pharmaceutical Sciences) and Michael Broes (economist), the young Belgian health tech start-up wants to make the application of breathing techniques more widely accessible, to improve people's overall well-being. Moonbird is a compact device based on scientifically proven principles and helps people to relax, become calmer and fall asleep faster.
Address
Kaasrui 3/2 - 2000 Antwerpen Belgium
According to Belgian tech startup, moonbird, using breathwork as a way to relax is growing in popularity. In light of this, the company has developed a tool to guide people through breathwork exercises intuitively, like a breathing coach in their hand.
SAB
2022/THUMB350096_731053_987570.jpg

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Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
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Company profile: Matrix Fitness
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Company profile: FIBO
FIBO pursues the vision of a strong and healthy society and as a global network ...
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Supplier Showcase - From nightclub to health club
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Catalogue Gallery
Click on a catalogue to view it online
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BLK BOX press release: Inside the build: Move360
Move360 was created with one clear goal: to provide an intelligent training environment where members can build strength, improve movement quality and train with confidence. To help bring their vision to life, Move360 partnered with BLK BOX to design, manufacture and install a facility that reflects the quality of coaching delivered every day.
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