Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
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Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
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Basi Systems, a company specialising in pilates equipment, debuted a redesign of its Ladder Barrel
eGym, a Germany-based supplier of fitness kit and software solutions, has debuted a range of
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms
Tecnobody, an Italian fitness and rehab equipment supplier, has launched its Tecnosport range, including the
Focus Training
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Theragun, a company specialising in products for percussive therapy, has announced that it will expand
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Click on a catalogue to view it online
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Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's
Alliance Leisure
Alliance Leisure
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
M20 Ltd, an electric muscle stimulation (EMS) equipment manufacturer based in Seoul, South Korea, has
Basi Systems, a company specialising in pilates equipment, debuted a redesign of its Ladder Barrel
eGym, a Germany-based supplier of fitness kit and software solutions, has debuted a range of
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms
Tecnobody, an Italian fitness and rehab equipment supplier, has launched its Tecnosport range, including the
Focus Training
Focus Training
WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with
Theragun, a company specialising in products for percussive therapy, has announced that it will expand
Smart textile firm Kymira has launched the 'Ultimate Recovery Kit' in partnership with sports nutrition
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having
Dyaco International
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Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Audio visual
Hutchison Technologies: Audio visual
Management software
GymSales: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Physical Company Ltd: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness