Customer experience management software providers, The Retention People have rebranded as TRP; launching their fresh new visual identity across software, website and brand collateral.

The new branding has been designed to better represent the company’s goal of creating raving fans for their clients (members who love their clubs) and to enhance the experience of interacting with the brand by matching the quality of the world leading software and service they provide the industry.

James Charles, who led the project, said: “This is an incredibly exciting time for TRP and our customers. The new brand identity is just one outcome of the great things that are going on within TRP every day. Whilst our look has changed, we really want to emphasise that our values, software and talented people haven’t, and we are as committed and passionate as ever about empowering health and fitness club operators to connect with their members by delivering an exceptional customer experience.”

Part of the Jonas Group of companies, TRP provides fully integrated customer experience management tools for targeted in-club interactions, intelligent automated email and SMS journeys, and actionable member feedback to operators across the globe empowering them to increase referrals, improve sales and drive concessionary spend. You can take a look at TRP’s new website here: www.trpcem.com