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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company's new Surge Storm takes hydro-inertia training to the next level

Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4kg) of water, and offers users more training options than the previous model. Users are also able to create customisable workouts by adjusting the water levels.

It features a number of restructured handles that enable the user to target different muscle groups, by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering ram movement.

In addition the Surge Storm features a sleek, angular appearance and is available in two colourways.

John Hall, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.”

“Surge is a best-seller for us with people loving the challenge of attempting to resist and control the water as it crashes from en to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.
62710_889164.jpg

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Product innovation

Physical Company's new Surge Storm takes hydro-inertia training to the next level

Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4kg) of water, and offers users more training options than the previous model. Users are also able to create customisable workouts by adjusting the water levels.

It features a number of restructured handles that enable the user to target different muscle groups, by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering ram movement.

In addition the Surge Storm features a sleek, angular appearance and is available in two colourways.

John Hall, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.”

“Surge is a best-seller for us with people loving the challenge of attempting to resist and control the water as it crashes from en to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.
62710_889164.jpg

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HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
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Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Orbit4
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Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
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Catalogue Gallery
Click on a catalogue to view it online
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Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
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CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
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Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
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Industrial washing machines
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Stratford, East London.
Lee Valley Regional Park Authority
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Y Felinheli, LL56 4QN
Newmark
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The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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Diary dates
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