Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

Product innovation

Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser has released a new line of resistance equipment designed to give real-time feedback and
Innovatise UK Ltd
Innovatise UK Ltd
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Elevate
Elevate
Join us at Elevate from 12-13 June in London for a special one-off live recording
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Alliance Leisure
Alliance Leisure
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
1 - 20 of 1,711
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

Product innovation

Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser has released a new line of resistance equipment designed to give real-time feedback and
Innovatise UK Ltd
Innovatise UK Ltd
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Elevate
Elevate
Join us at Elevate from 12-13 June in London for a special one-off live recording
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Alliance Leisure
Alliance Leisure
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
1 - 20 of 1,711
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
Latest News
Peloton Interactive Inc is believed to be working to get its costs under control in ...
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites