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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

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Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

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Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
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Click on a catalogue to view it online
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STA is pleased to announce that its Safeguarding Children and Adults at Risk CPD has been endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) against both the Safeguarding and Protecting Children and Safeguarding Adults technical specialism professional standards.
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Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
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MSpa International Ltd: Hot tubs
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Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
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Stratford, East London.
Lee Valley Regional Park Authority
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Y Felinheli, LL56 4QN
Newmark
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The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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Diary dates
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Diary dates
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