Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product news

PfP uses NBS to boost participation in deprived areas

Places for People Leisure (PfP) is using Sport England’s National Benchmarking Service (NBS) alongside clever tactics to increase participation in deprived areas across its Rotherham contract, with some impressive results.

Wath, Aston North, Rotherham West and Maltby East have all been identified as areas of deprivation and sit within a mile radius of four PfP leisure centres.

Mark Rawding, Rotherham contract manager for PfP explains: “Using the NBS on a local scale allows us to gain an understanding of current levels of participation, and in turn use this data to devise a plan to ‘enable’ hard to reach target groups. It’s all part of our overall goal to create active places and healthy people.”

The centres have also used the NBS to help gain additional funding for projects. “Within the NBS results our Sports Development Manager identified that Rotherham achieved a low score for increasing participants in Social Class 6 & 7,” continues Rawding. “So we conducted a postcode analysis on a recognised area of deprivation locally to show exactly how many residents were taking part in our core sports programmes. We presented that alongside an action plan, which resulted in £6,000 funding from Sportivate towards activity in the community.”

As the NBS can identify exact participation in the community surrounding each leisure centre, PfP can accurately target activities and so used the money to run a variety of free sessions including music-based movement classes for children, tennis sessions to engage teenagers, boot camp sessions for females and the over 50s and Bollywood Dancing for BME women.

“We created a link with a local United Multi-Cultural Group, which aims to generate participation opportunities for those facing religious or cultural barriers and conducted two lots of eight-week dance classes, signposting participants back to the same session with the same instructor at a discounted rate within our centre,” states Rawding. “As a result we activated 27 BME families in an area of deprivation, improved our internal stats on Social Class 6 & 7 participation and now expect to increase our NBS score in both areas.”

As the NBS identified Aston was low on participation of young children, the team conducted music-based movement sessions for 18 month to four-and-a-half-year-olds in a local Sure Start hall, based in a recognised area of deprivation. Similar to the Bollywood classes, the programme activated 32 families and to date eight of those have been signposted back into sessions within the leisure centre.

Having been identified as scoring low in disability participation, both Rotherham Leisure Complex and Maltby Leisure Centre delivered Aspire’s Instructability programme, where disabled participants are upskilled with a Fitness Instructor Level 1 and Community Engagement qualification, followed by a 12 week work placement on site. “The idea is that during this time they become a catalyst in driving participation amongst the disabled community and our participants have each introduced more than 10 new disabled people to physical activity. One has now gone on to become an employed fitness instructor with another leisure provider. It’s been a huge success and we hope to run this programme again next year,” says Rawding.

“We operate in an area of high deprivation. In Rotherham 42 per cent of the population live in deprivation and in Maltby this increases to 51.6 per cent, and yet, across our two most popular activities, we have managed to increase this sector’s participation.”

Following a ‘This Girl Can Swim’ pilot in partnership with Sport England, which was secured after the NBS identified a low score for female participation, all four leisure centres are now heading towards the NBS top quartile for female participation. This Girl Can Squash and This Girl Can Pedal have also been launched, whilst This Girl Can Swim is now a permanent fixture.

He concludes: “The NBS is a fantastic tool for reporting, planning and measuring our outcomes and impact. By comparing internal and national data we can identify local trends and create efficient activities to target the inactive. The results we are seeing are great evidence of this and without the NBS this wouldn’t be possible.”

Sign up for FREE ezines & magazines
Company Details
Leisure-net Solutions Ltd
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net's work helps leading industry organisations, local authorities and trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Address
Park Farm, Hethersett, Norwich, Norfolk NR9 3DL
Telephone
+44 (0)1603 814233
Places for People Leisure (PfP) is using Sport England’s National Benchmarking Service (NBS) alongside clever tactics to increase participation in deprived areas across its Rotherham contract
THUMB27847_650828.jpg

Product news

Available on both iOS and Android devices, Anytime Coaching is available via the Anytime Fitness
Wattbike has expanded its product range with not one but two new additions to its
Myzone has expanded its product portfolio to include the MZ-Bodyscan, a new feature which offers
Raptor, a manufacturer of weight-training vests, has launched the Raptor Tac20, a new three-in-one multifuctional
Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International
Virtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA)
Focus Training
Focus Training
active-net is supporting the work of blood cancer charity, DKMS, by encouraging greater awareness of
Escape Fitness has launched the Multi-Activity Resource Station (MARS), a new touchscreen system that enables
AquaPhyical has launched a new aqua fitness class aimed at children. Called FloatFit Grow, the
Hydrow, a US-based fitness startup, has secured a US$20m investment from investment firm L Catterton,
Indoor bike manufacturer Body Bike has teamed up with Plastix to launch the world's first
Agmis, a tech company based in Lithuania, has developed an AI gym motion tracking solution
PureGym has partnered with Wattbike to open its first dedicated Wattbike Zone at its site
Alliance Leisure
Alliance Leisure
TRX MAPS, powered by PHYSMODO, performs a complete body movement assessment in less than 30
Apart from the incredible scenery, delicious meals, and beautiful locations, there is another reason to
fibodo (find it. book it. do it.) - the award-winning booking management platform used by
Now in its fourth year, Elevate continues to explore the benefits of physical activity for
Global Wellness Summit
Global Wellness Summit
1 - 15 of 1,252
Latest News
Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, ...
Latest News
Ukactive has revealed the finalists for its annual industry awards. This year's edition is set ...
Latest News
Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in ...
Latest News
The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental ...
Latest News
Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new ...
Latest News
A study on exercise injuries has suggested that people who engage in high-intensity interval training ...
Latest News
Physical activity is crucial in order to maintain substantial weight loss – and more important ...
Latest News
Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill ...
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Analysis
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
People
We’ll soon be starting work on a mega club, called Eden RAW, which will have four boutique offerings under one roof and is expected to launch in the first quarter of 2020
People
I need to keep strong for the rest of my life, ensuring my body can cope with everyday tasks in order to live with a degree of independence
People
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment
Promotional Feature
Promotional feature
In just a one-month period, we saw a 77 per cent uplift in revenue
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: EXF on creating the ultimate combat area
In recent years, combat exercise has increased in popularity among contemporary gym-users.
Featured supplier news
Featured supplier: Style and innovation feature in Nizels health club upgrade
Crown Sports Lockers has combined innovative design with changing room provision and project delivery excellence for a refurbishment at Nizels Golf & Country Club in Kent.
Company profiles
Company profile: TVS Group
TVS has a broad portfolio of products, including high-performing shock pads, surfaces for sport, fitness ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
Diary dates
Active IQ
Active IQ