Parkwood Leisure, one of the UK’s most experienced providers of leisure management working in partnership with local authorities across England and Wales, has extended its contract with Legend Club Management Systems for a further three-year period.

A Legend customer since 2008, Parkwood deploys Legend’s ‘One System, One Solution’ leisure management software suite across its estate of over 80 facilities. The solution represents Parkwood’s core business system and is powered by Legend’s single, central database. Parkwood utilises front of house systems, e-POS, financial administration, sales and member retention, sports courses, bookings, and stock control. Legend also provides customer-empowering online services and ticketing functionality as well as business enhancing modules such as facilities maintenance; invoicing and debt management.

Parkwood has expanded its investment in the Legend solution suite as part of its contract extension. Parkwood is forging ahead with adoption of a new customer management module which facilitates bespoke customer journeys, enabling automation and control of prospective customers’ personalised enquiry journeys, allowing optimal use of sales and marketing resources.

Peter Fitzboydon, Managing Director, Parkwood Leisure, comments: “We are delighted to announce Legend’s contract renewal, which is recognition of the success and value we have gained from the partnership. We ensure that we regularly review the marketplace, and the overall sentiment behind this recent exercise is that we are happy to be here and committed to working with Legend for the foreseeable future.”

Commenting on the new customer management module, Laura Trivett, Business Systems Manager, Parkwood Leisure, adds: “We have a highly collaborative relationship with Legend, which over the years has led to a number of joint projects - such as online joining and invoicing. These developments have had a transformative effect on customer experience and operational efficiency. This latest initiative will help us to better understand our customers’ buying habits and develop seamless journeys that will maximise the opportunity for prospects to join. In addition, we use Legend’s Business Intelligence and Reporting system to quantify the success of campaigns and determine the best focus for our marketing activities - it has transformed the way we run our business. Legend offers us a winning partnership and delivers a high pace of change and innovation tailored to our needs.”

The comprehensive, seamless Legend solution is provided on Legend’s hosted, cloud based, high availability infrastructure with industry leading customer support 24x7x365. Legend’s ISO 9001 Quality Management Accreditation and ISO 27001 Information Security Accreditation also provide reassurance as to the quality, security and accuracy of Parkwood’s customer data.

Sean Maguire, Managing Director, Legend concludes: “I am pleased to confirm Legend’s continued engagement with Parkwood. Our core ethos is to work as a technology partner with our clients; to enable them to enrich each interaction with their customers while operating as efficiently as possible. This long-standing partnership is valuable to us both and we look forward to the next phase of mutual growth.”