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FITNESS, HEALTH, WELLNESS

Product innovation

New Turtle Pack makes learning to swim fun experience says founder

Turtle Pack has been designed to promote correct technique but also ensure that swimming is a fun experience for kids.
– Michael Harkins, founder of Turtle Pack

Entrepreneur Michael Harkins has developed a new swimming aid that is designed to make learning to swim easier and more accessible for children between the ages of three and six.

Turtle Pack is a patent pending flotation device that consists of a neoprene vest and a set of three stacked EVA foam shells that decrease in size. The multifunctional shells, which can also be used as floats and pool tools, are removed as the child gets more confident in the water.

The vest is designed to free up the user's arms, enabling them to learn the correct strokes, whilst the backpack-like setup ensures that they maintain the correct body position in the water.

"Turtle Pack has been designed to promote correct technique but also ensure that swimming is a fun experience for kids. If we can make swimming safe, fun and efficient then everyone wins," said Harkins.

“The idea for Turtle Pack really came from my own experiences as a swimming instructor. I could see that when kids were getting frustrated or not making progress this often translated into them not wanting to continue their lessons," Harkins continues.

Company Details
Turtle Pack
Turtle Pack® is a fun swimming aid designed to make learning to swim faster, more effective and more enjoyable.
Entrepreneur Michael Harkins has developed a new swimming aid that is designed to make learning to swim easier and more accessible for children.
THUMB29134_678169.jpg

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Product innovation

New Turtle Pack makes learning to swim fun experience says founder

Turtle Pack has been designed to promote correct technique but also ensure that swimming is a fun experience for kids.
– Michael Harkins, founder of Turtle Pack

Entrepreneur Michael Harkins has developed a new swimming aid that is designed to make learning to swim easier and more accessible for children between the ages of three and six.

Turtle Pack is a patent pending flotation device that consists of a neoprene vest and a set of three stacked EVA foam shells that decrease in size. The multifunctional shells, which can also be used as floats and pool tools, are removed as the child gets more confident in the water.

The vest is designed to free up the user's arms, enabling them to learn the correct strokes, whilst the backpack-like setup ensures that they maintain the correct body position in the water.

"Turtle Pack has been designed to promote correct technique but also ensure that swimming is a fun experience for kids. If we can make swimming safe, fun and efficient then everyone wins," said Harkins.

“The idea for Turtle Pack really came from my own experiences as a swimming instructor. I could see that when kids were getting frustrated or not making progress this often translated into them not wanting to continue their lessons," Harkins continues.

Company Details
Turtle Pack
Turtle Pack® is a fun swimming aid designed to make learning to swim faster, more effective and more enjoyable.
Entrepreneur Michael Harkins has developed a new swimming aid that is designed to make learning to swim easier and more accessible for children.
THUMB29134_678169.jpg

Product innovation

Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
1 - 20 of 1,992
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: GymNation
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year ...
Company profiles
Company profile: Study Active
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Featured press releases
Speedflex (UK press release: Inclusive Fitness in action: The Speedflex Blade at Gym Possible
Following the successful installation of the Speedflex Blade at Gym Possible, the UK based charity gym dedicated to making exercise accessible for people with physical disabilities, the innovative training solution has quickly become one of the facility’s
Featured press releases
BLK BOX press release: Inside the Player Gym at The Open, equipped by BLK BOX
The performance facility at Royal Birkdale gives the world’s leading golfers access to strength, conditioning, mobility and recovery equipment throughout Championship week.
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Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
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