MatrixFitness and indoor cycling specialists, Stages Cycling LLC have partnered up in a new distribution deal.

The two companies will be working to increase the Stages UK market share and support network and boost the popularity of indoor cycling.

American brand Stages manufactures Power Meters. Paddy Murray, VP International Sales at Stages, said: “Indoor cycling is experiencing huge growth on a global scale. Boutique studios, group display systems, the addition of performance measurement and the adoption of training with Power in the studio environment are fuelling this dynamic market growth.

“Indoor cyclists can still have a great group cycling experience but can now define, track and measure their own individual goals as well. The Matrix team understands this change and what Stages offers as a solution for operators. That’s the key to this relationship. We’re not just selling bikes, we’re changing the indoor cycling landscape.”

Matrix sponsors a team of nine female riders, known as Matrix Pro Cycling, which includes Olympic Champion Laura Kenny. Matrix is also the ‘Official Health and Fitness Partner’ for the Tour of Britain Series, is a partner to the Aviva Women’s Tour, and has devised it’s own race, the Matrix Fitness Grand Prix Series.

MD of Matrix Fitness UK, Jon Johnston, said: “We are connected with cycling from grassroots right up to Olympic and Paralympic level, so have great synergy with Stages.

“We’ve witnessed the dramatic growth in cycling and the outdoor bike Power Meter market, which Stages have driven significantly with highly accurate and innovative technology.

“Now that the same technology is available and proven indoors on an ergonomically excellent bike, it is logical for us to partner. Moreover, as well as the hardware, Stages also have excellent digital solutions which will help us to deliver more motivational and effective workouts for our customers that help them to track their fitness results.”