Product innovation
How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feeling good by making wellbeing both engaging and accessible.
To ensure it can support the ever-evolving needs of employees, at a time when many are still working from home, the company has identified eight dimensions of wellbeing, seeking to address these by partnering with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe.
The eight dimensions of wellbeing:
- Fitness
- Stress relief
- Nutrition
- Sleep
- Addiction help
- Therapy
- Financial planning
- Meditation
With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1,000 healthy recipes, weekly one-to-one therapy sessions, and thousands of personal trainers, Gympass is supporting every wellbeing journey.
Bricks and mortar partners include Bannatyne Health Clubs, Anytime Fitness, F45 and Frame, while the Gympass Wellness platform brings together some of the largest fitness and wellbeing app brands, all housed in one place for the very first time.
Partner apps are laid out by category with several leading fitness apps including NEOU and Yogaia making up the ‘Body’ section.
Aside from fitness, Gympass offers a range of wellness apps with categories including; ‘Mind’, ‘Health & Nutrition’, ‘Healthy Habits’ and ‘Financial Health’ enabling users to take a holistic 360-degree approach to their health and wellbeing.
Leading apps featured include Calm, Syntuition and Nootric.
Gympass users requiring a more personal level of support can access one-on-one counselling and therapy appointments through partners like iFeel and Healing Clouds.
Users can also book one-to-one PT sessions and access over 1,500 PTs through the Gympass platform globally.
“The last 12 months have shown us that fitness routines will never be the same again. Now more than ever, consumers are looking for experiences that fit within their changing work-life patterns and this is best achieved through omnichannel delivery,” says Eamon Lloyd, senior director - head of partnerships UK, Ireland & Netherlands at Gympass.
“By combining access to fitness and wellness services via bricks and mortar facilities, live classes, wellness apps as well as one-to-one virtual appointments, we’re able to offer a complete 360-degree corporate wellbeing solution. Being able to access a wellbeing provision in a more flexible way is crucial to supporting the health of the population.”
To find out more about Gympass or to become a partner visit Gympass’ official website.
Product innovation
