The third annual CryoCON Convention will take place in Dallas, Texas, from 5-6 March.

Sponsored by Art of Cryo, the two-day event will be hosted at the Renaissance Dallas at Plano Legacy West Hotel and is designed to bring together global industry leaders to discuss the latest breakthroughs in cryotherapy products, technology and culture.

Attendees will have the opportunity to discover new products, learn from keynotes and panel discussions, network with industry professionals, and try over 50 new products at an official event expo.

CryoCON is the brainchild of Kelly Carden and Lars Löfstrand, who saw a need for an annual conference in the cryo wellness space that helped support and grow the industry as a whole.

Claimed to be the world's largest cryo wellness convention, CryoCON 2023 is set to be the biggest one yet, with 40 speakers, 60 sponsors and more than 500 attendees.

"While the science of cryotherapy has been around for almost 50 years, the retailing of cryotherapy is only a decade old," explained Carden, founder of CryoCON and the Cryotherapy Industry National Association (CINA).

“The formation of CINA and CryoCON has several purposes: bringing more regulations to a quickly evolving industry, educating owners on the latest technology so they can best educate the public and creating a strong community of wellness owners to best help one another."

To secure tickets for the convection, head to the official event website and use the code CRYOPROS for a 33 per cent discount.