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FITNESS, HEALTH, WELLNESS

Product innovation

Core Health & Fitness expands Nautilus Leverage product line

We feel very confident that together we can develop exciting products and services for our franchisees and members to reflect the new hybrid fitness model post-COVID-19
– Rod Hill
Credit: Core Health & Fitness

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Patch High Wycombe Old Library Building Queen Victoria Road High Wycombe HP11 1BG
Telephone
+44 (0)1494 688260
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Product innovation

Core Health & Fitness expands Nautilus Leverage product line

We feel very confident that together we can develop exciting products and services for our franchisees and members to reflect the new hybrid fitness model post-COVID-19
– Rod Hill
Credit: Core Health & Fitness

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Patch High Wycombe Old Library Building Queen Victoria Road High Wycombe HP11 1BG
Telephone
+44 (0)1494 688260
Related news

Jason Hill promoted to head of key accounts – UK, Europe & Africa at Core Health & Fitness

09 Jun 2025
Core Health & Fitness is pleased to announce the promotion of Jason Hill to Head ...

Core Health and Fitness introduces Nautilus Belt Squat

20 May 2025
Core Health and Fitness has introduced the Nautilus Belt Squat, a new strength addition to ...

Introducing the Schwinn Z Bike: where innovation meets performance

08 May 2024
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of ...
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
,,haf,
2021/THUMB347336_792536_20784.jpg

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Global Wellness Summit
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CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Xplor Fitness & Leisure
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Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
Elevate Arena
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
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Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Eleiko press release: Eleiko receives Precor Award for the Nordic Summit Marketing Campaign
Eleiko has been recognised for excellence in collaboration and customer experience by Precor for The Nordic Summit, a collaborative event that received the award for Best Marketing Campaign in recognition of its execution, collaboration, and customer impact.
Featured press releases
Innerva press release: Innerva unveils next-generation power-assisted exercise range designed with older adults
Innerva will unveil the next generation of its power-assisted exercise equipment at Elevate next week, introducing a user-led redesign that makes exercise more accessible, comfortable and effective for older adults and people with limited mobility.
Directory
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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