Product innovation
Body Bike launches Smart + Switch in partnership with Wexer
By Lauren Heath-Jones
The Smart + Switch bike offers a curated library of virtual classes
Body Bike, a Danish indoor cycling specialist, has announced a new partnership with Wexer that will see the companies combine their technologies to create the Body Bike Smart + Switch, a new indoor cycle that will 'harness the power of virtual group cycling'.
The bike is described by Body Bike as having a simple, functional and reliable design. It features a 21" touchscreen, powered by Wexer, offering a curated library of virtual classes.
The screen also features a 180-degree rotation, which enables users to seamlessly switch from training on the bike to floor training with a virtual instructor.
"It's a ground-breaking combination that marks a new standard in on-demand training, delivering the full buzz and engagement of group exercise to those working out independently, either in the gym or at home," says Body Bike CEO Uffe A. Olesen.
Kim Hessellund, CEO of The HDD Group, parent company of Body Bike, says: "We're bringing together the best products on the market - the best bike, the best virtual system and the best cycling classes - to deliver an indoor cycing experience like no other.
Body Bike
Wexer
Body Bike Smart + Switch
virtual group cycling
virtual classes
virtual instructor
Uffe A. Olesen
Kim Hessellund
Company Details
BODY BIKE International A/S
Indoor bike design, construction and sales.
Address
Pier 6, DK-9900 Frederikshavn, DenmarkTelephone
+45 9843 9696Website
www.body-bike.comBody Bike has announced a new partnership with Wexer that will see the companies combine their
technologies to create
the Body Bike Smart + Switch.
imagesX/THUMB344872_889609_786518.jpg
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