Available on both iOS and Android devices, Anytime Coaching is available via the Anytime Fitness app and provides an online platform that enables PTs to share bespoke workouts and communicate with clients via in-app messaging. It also enables members to set goals and track their daily steps.

The service is designed to reduce the need for physical, in-person coaching and enables PTs to coach their clients even when they are unable to get to the gym.

Marvin Burton, head of Product at Anytime Fitness and former PT, says: "Anytime Coaching is an exciting addition to the digital revolution that is sweeping the fitness industry. Even regular gym visitors are only spending five per cent of their week in the gym, so this provides a way for clubs and PTs to impact their member's lives in the remaining 95 per cent."

"Anytime Coaching is a great update to the personal training model in the UK. It provides an affordable and accessible way to receive expert tuition and get the guidance you need to achieve your goals."