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FITNESS, HEALTH, WELLNESS

people

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
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people

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
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Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Latest News
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat ...
Latest News
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than ...
Latest News
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a ...
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Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail ...
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Featured supplier news
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One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
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Company profile: Total Vibration Solutions Ltd (TVS Group)
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
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Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Salt 
To bring their concept to life, Salt partnered with BLK BOX to design and equip a facility that would deliver a premium training experience while supporting the needs of a diverse and growing community.
Featured press releases
Swimming Teachers' Association (STA) press release: The Ripple Effect delivers first success as learners qualify and secure employment
STA's The Ripple Effect initiative has reached an important milestone after learners completed the charity's first fully funded swimming teacher training programme, resulting in seven newly qualified swimming teachers.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
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