Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Xponential Fitness-backed AKT plans to open 500 new locations by 2021

Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here

Sign up for FREE ezines & magazines
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Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
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As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
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Our qualification increases learners’ awareness, encourages empathy and instils confidence to speak to people affected by mental ill-health
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Property & Tenders
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Diary dates
26-27 Jun 2019
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Diary dates
06-07 Jul 2019
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News

Xponential Fitness-backed AKT plans to open 500 new locations by 2021

Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here

Sign up for FREE ezines & magazines
Related news

'Boutiques will crush the big box operators': Xponential’s Geisler predicts industry upheaval

26 Mar 2019
Xponential Fitness founder Anthony Geisler sees a dominant future for his boutique fitness business, and ...

Xponential Fitness adds sixth brand to portfolio – acquires boutique yoga chain

10 Aug 2018
Xponential Fitness has acquired US-based boutique chain Yoga Six for an undisclosed sum – making ...

News

Australian-based fitness franchise F45 has increased the number of countries it operates to more than
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
Ukactive has set out on its first ever membership consultation, asking for views on how
Northumbria University (NU) has set out to uncover in detail the important role that structured
Dyaco International
Dyaco International
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance?
A majority of mothers do not exercise because it makes them feel guilty about not
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe.
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah –
Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady
CoachAi, a virtual companion that interacts with members through their smartphones, has been declared the
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The Gym Group has launched a marketing campaign targeting teenagers who are in the midst
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Les Mills
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Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Analysis
Features
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
People
Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
People
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
People
Our members are busy people who, when they come to see us in between their work meetings, want to be pushed. That’s easier with a trainer
People
We like the idea of creating great brands and great companies that larger businesses then have a strong desire to own. We make our return by helping to grow businesses and build beautiful brands
People
Promotional Feature
Promotional feature
Our qualification increases learners’ awareness, encourages empathy and instils confidence to speak to people affected by mental ill-health
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Professional services
Deloitte UK: Professional services
Flooring
Total Vibration Solutions Ltd: Flooring
Governing body
EMD UK: Governing body
Spa software
ResortSuite: Spa software
Fitness equipment
FunXtion International BV: Fitness equipment
Member access schemes
Move GB: Member access schemes
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)