Virgin Active has relaunched its Kensington Collection Club in West London as part of its UK-wide redevelopment programme.

Following a “substantial investment”, Virgin has added a total of 502sq m (5,400sq ft) of new studio space to the flagship Kensington club as it looks to create a “hospitality-led, studio-rich environment”.

Virgin has identified studios and group exercise as its focus for the future and enhancements are now being made at a further seven clubs – including sites in Angel, Wandsworth and Mayfair.

During 2018, an additional 24 programmable spaces will be added across the estate, with 17 new studios and a total floor space increase of 15 per cent.

The redevelopments are at the heart of Virgin Active’s 360-degree wellness strategy, which is underpinned by an "awareness of member need and focuses on creating an inclusive, studio-rich and personalised wellness environment all under one roof.”

Robert Cook, Virgin Active’s managing director, added: “We have listened to our members and realised the opportunity we have to help them find their own red-hot paths to their personal health and wellbeing goals.

“The Virgin Active Kensington Collection Club is the finest example yet of how we create 360-degree wellness environments as well as offering the best classes in bespoke state of the art facilities.”

To read an interview with Robert Cook and Virgin’s plans, click here for Health Club Management January 2018 issue.

With group exercise at the heart of the new wellness strategy, the Kensington Collection Club will have one of the highest number of studios in central London.

The redevelopment has added seven new bespoke studios, including an extended Mind and Body offer, which includes one of London’s largest Dynamic Reformer studios with 21 beds.

It will be the fourth Virgin Club to feature Beyond Movement, with a suite of dedicated treatment rooms offering a range of services from physiotherapy and acupuncture to sports massage and one on one Reformer Pilates.