Les Mills
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Virgin Active strengthens group exercise offering as Israel Rivera joins from US

Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer
– Andy Birch, product and fitness director, Virgin Active

Virgin Active has appointed New Yorker Israel Rivera in a newly-created role of head of group exercise - further evidence of the operator focusing energies on its product offering.

Rivera joins from Town Sports International in New York, US, where he was interim senior director of group exercise. He also spent nine years at Town’s Boston Sports Clubs brand.

His role at Virgin will be to concentrate on strengthening the brand’s offering across all clubs in the UK.

“Virgin Active’s increased focus on group exercise and their continued mission to make exercise irresistible to all puts them at the forefront of the UK’s lifestyle and fitness industry," said Riversa. "I’m excited to be joining them on this journey and look forward to using my experience to develop the brand into the ultimate member-focused fitness experience.”

As reported in February, Virgin decided to offload a number of its clubs so it could concentrate on its city locations and focus on developing classes such as The Pack, a team-based tech-enabled group cycle programme; ballet-inspired Barre; and a range of yoga classes, including Calm by Candlelight.

More recently it has launched Ro, a group rowing class, and Run Tribe, a treadmill session.

Andy Birch, Virgin Active product and fitness director, said the brand was “constantly re-evaluating and improving” its offering, adding: “Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer.”

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Virgin Active has appointed New Yorker Israel Rivera in the newly created role of head of group exercise – further evidence of the operator's strategic directio.
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News

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Les Mills
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Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
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With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
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Group Exercise
We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
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The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
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Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
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Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
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Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
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People
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
People
It would be suicidal to start from scratch today, in this hyper-competitive industry, but back in 1985, people flocked to us. All we heard was: ‘A health club? Oh my gosh, what’s that?
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
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I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
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We’d like to get closer to 100 classes a week, with an initial target of 72 classes at 40 per cent capacity. Break-even will be lower than that, but that’s where we’d like to be financially
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The capitalist model may create wealth in the short term, but if it doesn’t address the broader issue of serving society, it risks losing its licence to operate. If inequality grows, that might force more difficult change
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We signed an agreement with FoodWell, to be part of its inaugural 9,000sq ft site in Manchester, offering group fitness classes, a mindful restaurant and a series of workshops on healthy living options and we’ll be operating a Rejuvenate studio within this development
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
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Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Les Mills
Les Mills