Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Pure Gym's overseas clubs were back in profit within a month of reopening

It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold

Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,

click here.

Related news

Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening

25 Jun 2020
Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member ...

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

22 Jun 2020
Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach. The ...
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
HAF,FIT,IND,PTS
2020/THUMB346165_881209_249336.jpg
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Company profiles
Company profile: Physical
Passionate about our customers’ success, Physical designs, sources and supplies industry-leading, high-quality products that help ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Pure Gym's overseas clubs were back in profit within a month of reopening

It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold

Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,

click here.

Related news

Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening

25 Jun 2020
Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member ...

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

22 Jun 2020
Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach. The ...
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
HAF,FIT,IND,PTS
2020/THUMB346165_881209_249336.jpg

Latest news

According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
Lisa Starr tries the Ammortal Chamber to see whether layering 10 modalities into one experience really delivers more
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Company profiles
Company profile: Physical
Passionate about our customers’ success, Physical designs, sources and supplies industry-leading, high-quality products that help ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites