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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.

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Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
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News

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Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
Supplier showcase
GoCardless & Speedflex
Features
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
Interview
I don’t think the American boutiques will come to London. I don’t think the way they do things translates and their model isn’t quite right for London either. I think it’s best we leave them to it, and hopefully they’ll leave us to it as well
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
Interview
In a 45- to 50-minute Blaze workout, members can burn anything from 500 to 1,000 calories
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Profile
We’ve been working to promote fitness as a lifestyle – last year we introduced a pop-up gym at Tallinn Airport. It’s free for everybody to use
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People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
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People profile
Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven offering, will engage people in exercise - Dave Stalker
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People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
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Promotional Feature
Promotional feature
It became fairly obvious that the interactive nature of riding a bike meant that with THE TRIP, we could literally take our guests on a wild ride - Mike Mizrahi, director, Inside Out
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Catalogue Gallery
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Featured suppliers
Featured supplier: Solving the member churn challenge
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Core Health & Fitness has launched a brand new HIIT rower to take on the market leader.
Company profiles
Company profile: Keiser UK LTD
Keiser began its history of visionary sports science leadership over 37 years ago, rejecting the ...
Company profiles
Company profile: Ridgeway Furniture Manufacturing Limited
For 30 years Ridgeway has been manufacturing lockers and ancillary changing room furniture including vanity ...
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
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