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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

People will pay more to live near a great gym, according to research from Colliers

Landlords can start thinking creatively about the way gyms are incorporated into mixed use and residential developments
– Ross Kirton, Colliers International

Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.

The study of 3,000 people in the UK found that 72 per cent of those asked responded positively to this hypothetical situation, while 29 per cent said they'd be prepared to pay more in membership fees for a rooftop gym.

"Being close to good schools or transport links used to be the top priorities when buying a house, but now gyms are a key driver," said Ross Kirton, head of UK leisure agency at Colliers International.

"Investors and landlords now have the opportunity to start thinking creatively about the way gyms are incorporated into wider mixed-use and residential developments."

An example of this, the research identifies, is the partnership between Hero Fitness and Moda Living in Manchester, where a range of fitness and wellness services have been included in residential projects led by the developer.

Rooftop and skyline gyms have become popular elsewhere in the world, but are still to be exploited in the UK, says Colliers.

With both baby boomers and millennials increasingly looking to lead healthier lives, and allocating their disposable income accordingly, the Colliers report, Meet Me At The Bar: A Review of the UK Health and Fitness Market 2019 also considers the impact on the health and fitness market of social media, wearable technology, the growing social aspect of gyms, and concepts such as the Ministry of Sound Fitness, where the euphoria that previous generations sought through clubs and bars is now being sought through fitness.

The quest for fitness is becoming more experiential, and people are willing to pay more, travel further and potentially even move house to live close to their fitness facilities of choice. This is something Kirton believes developers and landlords should factor in to project planning.

"As such, the gym should be considered a key element of placemaking in new mixed-use and residential developments," he concludes.

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Diary dates
23-25 Jul 2019
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05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

News

People will pay more to live near a great gym, according to research from Colliers

Landlords can start thinking creatively about the way gyms are incorporated into mixed use and residential developments
– Ross Kirton, Colliers International

Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.

The study of 3,000 people in the UK found that 72 per cent of those asked responded positively to this hypothetical situation, while 29 per cent said they'd be prepared to pay more in membership fees for a rooftop gym.

"Being close to good schools or transport links used to be the top priorities when buying a house, but now gyms are a key driver," said Ross Kirton, head of UK leisure agency at Colliers International.

"Investors and landlords now have the opportunity to start thinking creatively about the way gyms are incorporated into wider mixed-use and residential developments."

An example of this, the research identifies, is the partnership between Hero Fitness and Moda Living in Manchester, where a range of fitness and wellness services have been included in residential projects led by the developer.

Rooftop and skyline gyms have become popular elsewhere in the world, but are still to be exploited in the UK, says Colliers.

With both baby boomers and millennials increasingly looking to lead healthier lives, and allocating their disposable income accordingly, the Colliers report, Meet Me At The Bar: A Review of the UK Health and Fitness Market 2019 also considers the impact on the health and fitness market of social media, wearable technology, the growing social aspect of gyms, and concepts such as the Ministry of Sound Fitness, where the euphoria that previous generations sought through clubs and bars is now being sought through fitness.

The quest for fitness is becoming more experiential, and people are willing to pay more, travel further and potentially even move house to live close to their fitness facilities of choice. This is something Kirton believes developers and landlords should factor in to project planning.

"As such, the gym should be considered a key element of placemaking in new mixed-use and residential developments," he concludes.

Sign up for FREE ezines & magazines
Related news

Tom Dixon completes rooftop wellness suite in London

13 Mar 2019
English designer Tom Dixon has completed work on Renew – a spacious private wellness club ...

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News

Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer.
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Hutchison Technologies
Hutchison Technologies
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
The best class instructors earn the best salaries the market offers, bringing enhanced value to
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today
Boutique health and fitness operator Ten Health and Fitness plans to double the size of
Alliance Leisure
Alliance Leisure
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
Crunch Fitness could double in size over the next five years, according to CEO Jim
énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness
The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed,
Nautilus
Nautilus
1 - 15 of 10,995
Features
ukactive
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Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Retention
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Features
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Features
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
People
HCM people

Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
People
We have replicated the nightclub and restaurant environments that 22- to 35-year-olds like to hang out in - Rasmus Ingerslev
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We bought gyms in Brisbane, Queensland, and we were one of the first clubs to put proper air conditioning in – that was the big thing that was needed at the time
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Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
People
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Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
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I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
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I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
People
Promotional Feature
Promotional feature
We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions Ltd: Flooring
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Locking solutions
Ojmar: Locking solutions
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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