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Les Mills
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Health Club Management

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Health Club Management

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News

Peloton to enter German fitness market

Germany is Europe’s largest fitness market, so it was a natural next step for Peloton
– Kevin Cornils

Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.

The company, which has more than 1 million people using its streaming workouts, will establish a presence in the country later this year – marking the first time Peloton will offer regular non-English language instruction.

As part of the launch, Peloton will establish a network of branded retail showrooms, where consumers can physically experience Peloton firsthand – as well as purchase the at-home Peloton Bike. The bikes will also be made available to purchase online.

Peloton plans to roll out the showrooms in several key German cities and has set the price for its bike at €2,290 (US$2,558, £2,020). The monthly content subscription has been priced at €39 (US$44, £34).

The company is now looking to add German-speaking indoor cycling instructors to its roster of talent to produce the class content for the market. The instructors will, at first, be based at Peloton’s London, UK-based studio. German subtitles will also be made available for hundreds of Peloton’s existing English-language classes.

“Germany is Europe’s largest fitness market, where more than 10 million people belong to a gym, so it was a natural next step for Peloton, as we continue to grow our brand internationally,” said Kevin Cornils, Peloton's international managing director.

Founded in 2012, Peloton offers studio-style workouts in the convenience of people's homes. The service streams up to 48 live classes a day from its New York- and London-based studios and also has a library of thousands of on-demand classes.

It recently raised US$550m financing from investors including UK's Bailie Gifford and Felix Capital and led by US giant TCV, whose interests include entertainment giant Netflix.

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HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
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These new products offer the market a complete indoor cycling solution. We have indoor bikes that cover both home and commercial fitness sectors, and user groups from general health and fitness, to elite sport - Richard Baker, CEO, Wattbike
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News

Peloton to enter German fitness market

Germany is Europe’s largest fitness market, so it was a natural next step for Peloton
– Kevin Cornils

Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.

The company, which has more than 1 million people using its streaming workouts, will establish a presence in the country later this year – marking the first time Peloton will offer regular non-English language instruction.

As part of the launch, Peloton will establish a network of branded retail showrooms, where consumers can physically experience Peloton firsthand – as well as purchase the at-home Peloton Bike. The bikes will also be made available to purchase online.

Peloton plans to roll out the showrooms in several key German cities and has set the price for its bike at €2,290 (US$2,558, £2,020). The monthly content subscription has been priced at €39 (US$44, £34).

The company is now looking to add German-speaking indoor cycling instructors to its roster of talent to produce the class content for the market. The instructors will, at first, be based at Peloton’s London, UK-based studio. German subtitles will also be made available for hundreds of Peloton’s existing English-language classes.

“Germany is Europe’s largest fitness market, where more than 10 million people belong to a gym, so it was a natural next step for Peloton, as we continue to grow our brand internationally,” said Kevin Cornils, Peloton's international managing director.

Founded in 2012, Peloton offers studio-style workouts in the convenience of people's homes. The service streams up to 48 live classes a day from its New York- and London-based studios and also has a library of thousands of on-demand classes.

It recently raised US$550m financing from investors including UK's Bailie Gifford and Felix Capital and led by US giant TCV, whose interests include entertainment giant Netflix.

Sign up for FREE ezines & magazines
Related news

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I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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These new products offer the market a complete indoor cycling solution. We have indoor bikes that cover both home and commercial fitness sectors, and user groups from general health and fitness, to elite sport - Richard Baker, CEO, Wattbike
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
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WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
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promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
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Management software
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Trade associations
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Direct debit solutions
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Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
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Diary dates
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Les Mills
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