Precor
Precor
Precor
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

New Customer Engagement Academy aims to improve fitness sector’s interactions with customers

A new research and educational initiative aims to help fitness operators improve the customer experience they offer, by providing insight into the interactions they have with members.

The Customer Engagement Academy (CEA), launched in partnership by member engagement software provider TRP and a university academic, will aim to establish itself as a resource for research carried out in the field, as well as member feedback and real-world examples of best practice.

One of the first pieces of research CEA will undertake is a new, annual study measuring changes in customer engagement practices over time.

Entitled Member Engagement in the Global Health and Fitness Industry Survey and Report, the research will provide a snapshot of operators’ current customer engagement practices and will be first published later this year.

CEA will be led by TRP’s general manager Mike Hills – who will chair the organisation – and Dr Melvyn Hillsdon, associate professor of sport and health sciences at University of Exeter in the UK, who will take up the position of honorary president.

Hills, said: “We felt the industry was missing a resource like the CEA, so as experts in the field of customer engagement within health and fitness, we saw this as a gap we were obliged to fill.

“We have got some really exciting plans for where we can take the CEA over the next few years, with the Member Engagement in the Global Health and Fitness Industry Survey and Report just the start.”

“This kind of survey is a great way of taking the pulse of where we currently stand as an industry to help inform the CEA’s focus for taking us where we need to go in the future.

“From our findings, we plan to write up a report which we will share via the Academy as well as using this insight to identify areas to focus on as we look to develop a bank of educational content for the CEA over the next 12 months and beyond.

“We would encourage as many operators as possible to take part to ensure as representative a picture as possible is painted – this is a survey by the industry, for the industry so the quality of the output will be dependent on the input we get from you and we are very grateful to everyone who takes part.”

To find out more about the study – and to take part – click here.

Sign up for FREE ezines & magazines
A new research and educational initiative aims to help fitness operators improve the customer experience they offer, by providing insight into the interactions they have with members.
HAF,FIT,IND,PTS,TRA,PHR,RES
Global Wellness Summit
Global Wellness Summit

News

PureGym has completed the acquisition of Soho Gyms and its 10 clubs, all of which
Winners of the inaugural ukactive Awards were revealed at a gala dinner in Manchester last
National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will,
Leaders from across the physical activity industry have gathered for the first ever Active Uprising
Giving town and cities more powers to decide over taxation and public spending could improve
A leisure trust has ensured that all its senior managers are qualified "mental health first
MYZONE
MYZONE
PureGym has completed the acquisition of Soho Gyms and its 10 clubs, all of which
US-based health and racquets club operator Life Time has opened two Athletic Lifestyle-branded clubs in
Physical exercise and keeping fit can protect against the onset of Alzheimer's disease, according to
Budget gym operator Xercise4Less has opened a club in Chesterfield, taking the number of clubs
To celebrate the start of the World Cup in Russia, sports giant Nike has partnered
Fast-growing economies and the prospect of future growth are fueling Asia Pacific's fitness sector, according
The Gym Group is to buy 13 sites from easyGym in a deal worth £20.6m,
Ridgeway Furniture
Ridgeway Furniture
PureGym has completed the acquisition of Soho Gyms and its 10 clubs, all of which
Work on a £3.5m redevelopment of Leiston Leisure Centre on the Suffolk coast is set
Evolution Wellness Holdings has acquired integrated wellness lifestyle company Fivelements for an undisclosed sum. Bali-based
Premier League club Manchester City FC (MCFC) will open its doors to children later this
Global Wellness Summit
Global Wellness Summit
1 - 15 of 10,362
Features
People profile
Argos aims to encourage the nation to adopt a healthier lifestyle through our products and education
Features
IHRSA update
The Asia Pacific health club market is now worth US$16.8 billion, according to an exceptional new report. IHRSA’s Kristen Walsh shares some of the highlights
Features
Interview
With knife crime growing in the UK, two entrepreneurs decided a new approach was needed. Ben Wintour, co-founder of Steel Warriors, speaks to Kath Hudson about turning confiscated knives into street gyms for callisthenics
Features
People
Interview
My wife Colleen put a huge effort into getting the first gym off the ground. We had to work pretty hard and there was no goofing around – times were tough - Les Mills
People
Interview
The workout has to be engaging, and that’s what the Lagree Fitness Method is designed to be. If you go to the gym and watch TV on the treadmill for an hour, I don’t think that’s fitness
People
People profile
I’m hugely excited to launch our new two-week Revive programme in Harrods. It’s just the start of the unique programming we’re going to deliver in The Wellness Clinic
People
People profile
Loughborough’s new hotel will have altitude bedrooms designed to improve performance by up to 5 per cent
People
Interview
One of the benefits of our IPO is that people who work for the company have the chance to be shareholders. It’s driving incredibly high retention rates because people feel ownership of the business
People
People profile
We’ll use integrated landscapes and natural materials to communicate a healthy lifestyle - Dan Meis
People
Interview
So many of the women we used for our research reported negative experiences with gyms and suggested we create the space to be as unlike a gym as possible!
People
Interview
We launched a functional training concept called Escalate, that combines non-powered cardio with metabolic conditioning, working around a grid system. We have a fantastic, fluid studio design for this – a huge, immersive space that opens out onto the gym floor
People
People profile
Our research, published in the Journal of Science and Medicine in Sport, showed certain types of exercise trigger greater fat-burning
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: AJ Products offers surprisingly more to help you stay active and love your workplace
AJ Products (UK) Ltd. is a supplier of office and workplace furniture, lockers and changing room facilities, canteen furniture, shelving and racking, premises management equipment and much more.
Featured suppliers
Featured supplier: Matthew Januszek discusses the future of fitness with industry leaders at IHRSA
IHRSA, one of the biggest health and fitness shows worldwide, draws the industry’s top minds who see where fitness is heading.
Opinion
Opinion: Unlimited variety and convenience key to industry growth, says MoveGB CEO Alister Rollins
Is the fitness industry in a hidden battle with the big tech giants? With social media a core feature of today’s society, fitness is now viewed as a desirable and attainable lifestyle thanks to numerous online bloggers, influencers and vloggers.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Delivering exceptional service, attracting new members and building a network of loyal repeat customers – ...
Directory
Club management software
Brightlime: Club management software
Finance
Portman Asset Finance Limited: Finance
Computer solutions
Gantner Electronics Ltd: Computer solutions
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Harlands Group: Direct debit solutions
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Spa software
SpaBooker: Spa software
Fitness equipment
Dyaco International: Fitness equipment
Audio visual
Lightmasters UK Ltd: Audio visual
Furniture suppliers
AJ Products: Furniture suppliers
Property & Tenders
Dundonald International Ice Bowl
Lisburn and Castlereagh Council
Property & Tenders
Port Talbot
Neath Port Talbot County Borough Council
Property & Tenders
Diary dates
27-28 Jun 2018
Exhibition Centre Liverpool, Liverpool, United Kingdom
Diary dates
02-03 Jul 2018
The Principal, Manchester,
Diary dates
Job search
Precor
Precor