Moving Communities now incorporates the Wellby Standard when calculating the social value of physical activity
By Kath Hudson
Moving Communities now calculates the value to individuals Credit: Sport England
Moving Communities has updated its social value dashboard
The Wellby Standard tool has now been included
This means the value to individuals and the value to society are now both measured
Moving Communities is a Sport England initiative
The Moving Communities social value dashboard has been updated to enable more powerful reporting around the value of participation in physical activity.
One of the changes is the addition of the Wellby methodology (WELLBY) that quantifies an individual’s subjective wellbeing on a score from 0 to 10, in response to the question: “Overall, how satisfied are you with your life nowadays.”
As well as the inclusion of Wellby, the new model includes updated health outcomes; the social cost of inequalities value; the most recently available evidence and the latest guidance for measuring and valuing social impact from the UK government's HM Treasury.
Jack Shakespeare, director of strategic projects at 4Global spoke to HCM about the impact, saying: “The updated Moving Communities Social Value dashboard marks a step-change in how we measure the impact of sport and physical activity. By aligning with HM Treasury’s Green Book guidance and the 2024 national social value model published by Sport England, this version offers a more focused and rigorous approach to valuing outcomes.
“For the first time, we clearly distinguish between the primary value to individuals – particularly through improved wellbeing – and the secondary value to society, including reduced health and social care costs.
“By integrating the Wellby Standard (Wellbeing-Adjusted life year) as a core measure that's aligned with the NHS QALY (Quality-Adjusted life year), we’re bringing greater credibility and consistency to how social value is quantified. This allows us to make more informed decisions about where policy, planning and investment delivers the greatest return in public health and wellbeing.”
Sport England has renewed the contract for its Moving Communities study for another four years. ...
The Moving Communities social value dashboard has been updated to enable more powerful
reporting around the value of participation in physical activity.
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for
Office parliamentary physical activity challenge, which takes place throughout June and is
hosted by ukactive and Technogym.
Moving Communities now incorporates the Wellby Standard when calculating the social value of physical activity
By Kath Hudson
Moving Communities now calculates the value to individuals Credit: Sport England
Moving Communities has updated its social value dashboard
The Wellby Standard tool has now been included
This means the value to individuals and the value to society are now both measured
Moving Communities is a Sport England initiative
The Moving Communities social value dashboard has been updated to enable more powerful reporting around the value of participation in physical activity.
One of the changes is the addition of the Wellby methodology (WELLBY) that quantifies an individual’s subjective wellbeing on a score from 0 to 10, in response to the question: “Overall, how satisfied are you with your life nowadays.”
As well as the inclusion of Wellby, the new model includes updated health outcomes; the social cost of inequalities value; the most recently available evidence and the latest guidance for measuring and valuing social impact from the UK government's HM Treasury.
Jack Shakespeare, director of strategic projects at 4Global spoke to HCM about the impact, saying: “The updated Moving Communities Social Value dashboard marks a step-change in how we measure the impact of sport and physical activity. By aligning with HM Treasury’s Green Book guidance and the 2024 national social value model published by Sport England, this version offers a more focused and rigorous approach to valuing outcomes.
“For the first time, we clearly distinguish between the primary value to individuals – particularly through improved wellbeing – and the secondary value to society, including reduced health and social care costs.
“By integrating the Wellby Standard (Wellbeing-Adjusted life year) as a core measure that's aligned with the NHS QALY (Quality-Adjusted life year), we’re bringing greater credibility and consistency to how social value is quantified. This allows us to make more informed decisions about where policy, planning and investment delivers the greatest return in public health and wellbeing.”
Sport England has renewed the contract for its Moving Communities study for another four years. ...
The Moving Communities social value dashboard has been updated to enable more powerful
reporting around the value of participation in physical activity.
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for
Office parliamentary physical activity challenge, which takes place throughout June and is
hosted by ukactive and Technogym.