London yoga studio operator, MoreYoga, teamed up with The Lonely Girls Club last month to offer a Winter Wind Down Workshop.

The gentle session involved breathwork, mindful movements, yin yoga and a sharing circle. It was the first project in what will hopefully become an ongoing partnership between the two organisations which share many values.

MoreYoga reached out to The Lonely Girls Club in order to take action on this timely issue and help to remove the stigma. While young women are not a cohort commonly be associated with loneliness, a 2025 MRP poll showed that almost half report feeling lonely in the UK.

“Loneliness is a big issue for many and something we tackle at MoreYoga with our ongoing efforts towards connection and community,” says MoreYoga head of marketing, Rebecca Machin. “The Lonely Girls Club is a pioneer in bringing together thousands of women and we were so happy to work with a brand that raises awareness for this important topic.

“Yoga is often about connection and community and we hope to help close this loneliness gap with events and collaborations that bring people together. The ripple effect of events such as these can have a huge impact, whether that be on people's confidence, self-expression or willingness to seek out friendships in places they might not first expect.”

Holly Cooke, founder of Lonely Girls Club, is delighted with the tie-up: “The Lonely Girls Club is on a mission to create safe spaces for women to connect, make friends and make life less lonely. We love being able to work with partners such as MoreYoga who deeply understand this mission and work to be able to build even more incredible, connecting and important events into our schedule each month for our wonderful members.”

MoreYoga offers an introductory offer of £1 for the first month and then half price for life, subject to terms and conditions. The founder and CEO, Shamir Sidhu is interviewed in the end of year issue of HCM. Sign up here for your complimentary copy.