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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

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Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
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News

England rugby international James Haskell has become a gym franchisee, after opening a F45 functional
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The latest venture from German wellness operator, Lanserhof, is scheduled to open in May at
Leisure trust Active Nation has opened a new club in Long Eaton, Nottingham. The operator
Focus Training
Focus Training
Now in its fourth year, Elevate continues to explore the benefits of physical activity for
ukactive has signed a three-year partnership with physical activity trade show Elevate. The "strategic alignment"
Digital health giant Lifesum has signed a partnership deal with non-dance HIIT programme Strong by
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Fitness operator HITIO Gym has signed its first franchise agreement in the UK. The Norway-based
Leisure operator Everyone Active will begin offering its members free access to a digital resource
Budget yoga chain MoreYoga has opened a studio in Woolwich, London. The launch is the
Les Mills
Les Mills
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium
Bury St. Edmunds Leisure Centre in Suffolk has become the first facility in the UK
Services giant Serco Group has appointed Simon Bailey as the new managing director of its
Servicesport UK Limited
Servicesport UK Limited
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Features
Retention
Getting retention right is the key to success in gyms with memberships. Paul Bedford has turned retention into a science. We share case studies and top tips from the latest retention research
Features
Conference Report
The recent Power Plate RISE event (Retention, Insights, Solutions, Engagement) brought together research, expertise and practical solutions, supported by industry speakers Dr Paul Bedford, retention specialist and David Minton, CEO of The Leisure Database Company (TLDC)
Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
Group Exercise
We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
People
I don’t think there’s a better way to shred fat and build definition than via group exercise kickboxing/boxing and more importantly, it’s flat-out super fun
People
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers
People
We’ve spent many hours drawing up our values as a company. The first is ‘Conquer your journey’, the next is ‘Train for tomorrow’, which is all about recovery and good technique and the last one is ‘Protect our soul’, which is about doing everything ethically and sustainably.
People
That’s the biggest change I see in the fitness industry now: these young people come up with a new concept and they get capital to launch it, as opposed to the old days when you were under-financed.”
People
A couple of years ago, I attended a women’s leadership summit at IHRSA. I really enjoyed being in a room with female business leaders and left inspired to do more of that kind of activity, but couldn’t find an outlet
People
We raised around £20m of capital for our first Social Impact Fund. We’re on course to receive outcomes payments of about £60m, with predicted savings to government of about £130m
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
We signed an agreement with FoodWell, to be part of its inaugural 9,000sq ft site in Manchester, offering group fitness classes, a mindful restaurant and a series of workshops on healthy living options and we’ll be operating a Rejuvenate studio within this development
People
Promotional Feature
Promotional feature
Precor partners with eGym SmartStart on its CV equipment to provide gym members with a fully individualised, connected training experience that delivers motivational results
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Featured supplier news
Featured supplier: Chief medical officer announced as Elevate 2019 keynote speaker
The UK Government’s chief medical officer, Professor Dame Sally Davies, will be a keynote speaker at the Elevate Thought Leaders’ conference, 8-9 May at ExCeL London. The free-to-attend conference is a feature of the Elevate exhibition and will debate the major issues impacting the fitness, health and sporting world.
Featured supplier news
Featured supplier: Elevate 2019 - offering visitors more content than ever before
Now in its fourth year, Elevate continues to explore the benefits of physical activity for health and wellbeing.
Video Gallery
Group Training with Myzone
Myzone
Tracking your workout effort just became effortless. Read more
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Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
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Corporate retreats
Barcelona Bootcamp: Corporate retreats
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
SportSoft UK Ltd: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Jordan Freeweights: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Audio visual
Lightmasters UK Ltd: Audio visual
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Active IQ
Active IQ