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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent) 3. Highly qualified (14 per cent)

4. Patience (12 per cent) 5. A positive attitude (10 per cent)

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Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most

News

EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
British architecture practice FaulknerBrowns have been given a provisional go-ahead for the intensely debated Britannia
Luxury health club operator Third Space has appointed its first 'people director' as part of
A new campaign looks to get more disabled people physically active by making sport and
Sebastian Kunz has been appointed medical director at Lanserhof’s newest outpost in London. Medical spa
Finnish studio PES-Architects have won a competition to design what’s been described as a "future-oriented"
FIBO
FIBO
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
The UK Spa Association (UKSA) and ukactive have signed a partnership that will offer a
Detailed plans have been revealed for a "cutting-edge" leisure centre at the heart of the
Inverclyde Leisure has become one of the first public leisure operators to add Technogym's new
US fitness brand Peloton has revealed further details of its UK expansion – including the
Health secretary Matt Hancock has revealed a new preventative vision for the NHS, which includes
Awarding organisation Active IQ has launched a Level 2 Award focusing in mental health –
MyZone
MyZone
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
Trafford Council has given the green light to a £47m development plan which will see
Matt Carroll, CEO of the Australian Olympic Committee, has said the organisation will take a
Australian-based fitness franchise F45 has continued its global expansion, reaching a milestone of securing deals
Dyaco International
Dyaco International
1 - 15 of 10,670
Features
Report
Virgin Active and Places for People Leisure will provide training and opportunities for former Category D offenders to work in their clubs
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
Tech
Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
Features
New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
Features
Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
Features
IHRSA update
Kristen Walsh, associate publisher at IHRSA, reveals the top performing health club operators in the US, Canada and Latin America
Features
News report
A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports
Features
Floatation
Scientists believe floatation therapy could be a shortcut to meditation and much more than just a relaxation amenity for health clubs. Niamh Madigan dives in to find out more
Features
People
People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
People
Profile
We’ve positioned ourselves as a premium concept with affordable prices. MyFitness is a full-line operator with modern facilities and top-of-the-line equipment and technology
People
People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
People
People profile
Bear Grylls and Chris St George both served in the British Army. Their experience, combined with a results-driven offering, will engage people in exercise - Dave Stalker
People
people
Physical activity needs to be recognised as a ‘vital sign’ that health professionals ask people about at every medical consultation
People
people
If you ‘deficit spend’ with your health in your younger years, you’ll hit 50 and not be in great shape physically or psychologically
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Directory
Fitness equipment
Shapewatch: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Lightmasters UK Ltd: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Member access schemes
Move GB: Member access schemes
Exercise equipment
Technogym: Exercise equipment
Skincare
Elemis: Skincare
Computer solutions
SportSoft UK Ltd: Computer solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Shapewatch 3D body scanner puts users in control of their goals
Shapewatch is an innovative, new 3D body visualisation solution that allows members to scan their bodies, monitor key biometrics and see their body shape in 3D.
Featured suppliers
Featured supplier: Unlocking new clientele through corporate memberships
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s premier indoor bikes developed in association with world-class ...
Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
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