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Madonna opens second Hard Candy club in Moscow
By Tom Walker
Madonna - in partnership with her manager Guy Oseary and Mark Mastrov, chair of New Evolution Ventures (NeV) - has launched her second Hard Candy Fitness centre in Moscow.
The 3,250sq m club, is spread over four floors and offers a large gym with more
Than 100 pieces of strength equipment and free weights, with functional training accessories from Precor, Hoist, Freemotion and TRX suspension training.
CV equipment is by Precor, plus Versaclimber, Marpo Kinetics, WaterRower and Concept2. Other facilities include a mind-body studio, a cycling studio, a 25m indoor pool and a juice bar/café.
Original classes designed specifically for Hard Candy Fitness will be available, such as the signature Addicted to Sweat classes, featuring movements exclusively designed by Madonna and her dance team.
The club is operated by Irina Razumova, founder of Russian chain Planet Fitness.
The new opening marks the first anniversary of the original launch of Hard Candy Fitness in Mexico City.
A third location is set to open in St Petersburg, Russia, in early spring 2012. e brand will also open in Toronto, Canada, in 2012.
Other options being explored include Italy, the UK, France, Australia, Argentina and Brazil, plus further clubs in Canada.
Earlier this month, Mastrov announced that he and his NEV are to partner with fitness industry veterans Kirk and John Galiani to develop and operate a collection of health clubs in the north east of US.
Madonna first revealed her plans to set up Hard Candy in October 2010
Madonna - in partnership with her manager Guy Oseary and Mark Mastrov, chair of
New Evolution Ventures (NeV) - has launched her second Hard Candy Fitness centre
in Moscow.
HAF
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