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Genae: Fourth club open, fifth planned
By Kate Cracknell
Genae uses a 'pay by the hour' system for classes
French operator Genae Club has added a fourth club to its portfolio with the acquisition of a 2,400sq m facility from health club brand Elixia.
The club in Lyon, France, was rebranded overnight and opened on 1 August with the Genae pricing structure – down from €80 a month on a 12-month contract as Elixia, to €49 a month on a no-contract basis and a pay-by-the-hour system for classes.
It offers three studios, gym, spa area, pool and restaurant. Equipment is currently supplied by Technogym, but Genae has confirmed it will continue its partnership with Precor and Life Fitness.
Genae is already planning its fifth location, set to open next year in Toulouse.
Elixia will continue to operate its two other clubs in Lyon, and has plans to open one or two further clubs by the end of 2015 – also in the greater Lyon area.
French operator Genae Club has added a fourth club to its portfolio with the
acquisition of a 2,400sq m facility from health club brand Elixia.
HAF
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