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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Fitness First Germany to roll out Bike and Beats classes

Fitness First Germany has introduced Bike and Beats classes at its clubs as the growing trend for group gym cycling gathers pace.

High-intensity classes seek to incorporate training, party and fun, using dimmed lighting and loud music. Party-oriented hip-hop, electronica and house tracks accompany the 45-minute endurance and strength training. With the motto “turn down the light – boost the music”, the instructor intensifies the workout to specifically target certain muscle groups.

“The party format distracts the students from how strenuous the training is," explains Alexander Richter, head of product and innovation at Fitness First Germany. "It's the perfect course for all those who want to combine fitness with more fun and push themselves in a group."

The course is an addition to the brand’s Bike Basics for beginners, Bike Intense for advanced riders, Bike and Climb for experienced climbers and Pro Cycling which uses a competition format.

Bike and Beats classes are being introduced at nine of the 78 Fitness First clubs in Germany before expanding to other sites.

The average number of cycling class participants at the company has increased from 13 in 2005 to 18 in 2017. In the same period, the number of classes per club has risen from 21 to 23 per week.

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Fitness First Germany has introduced Bike and Beats classes at its clubs as the growing trend for group gym cycling gathers pace.
HAF
The Bike and Beats class is an addition to the brand’s four other courses / Fitness First Germany
Ridgeway Furniture
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News

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Ridgeway Furniture
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Features
Research
Heart disease patients could benefit from learning Indian yoga and making it a routine part of daily life
Features
Technology
Tracking systems could be the next frontier for group exercise, delivering member engagement and aiding retention, but their use isn’t always appropriate. Health Club Management weighs up the pros and cons of monitoring the pack
Features
Research
New research suggests that just five minutes of low-impact exercise immediately after a learning session improves the memory of young women, but not men
Features
Product innovation
Lauren Heath-Jones rounds up the latest health and fitness products and services
Features
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Maintaining physical activity levels on the road can be challenging, but it’s a challenge the fitness industry is now addressing. Laura Swain, assistant editor of hospitality at innovation research and advisory company Stylus, investigates the growing in-transit fitness trend
Features
Retention
Member retention is often a challenge, with operators typically losing 50 per cent of their membership annually. But a close look at the habits of clubs with impressive retention rates suggests that how you communicate with members significantly impacts their loyalty
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Aged 21 years or younger, Generation Z are the next customers and employees of health clubs worldwide. Tom Walker asks generational researcher Denise Villa, PhD, how this tech-savvy and social media-driven generation will affect the industry
Features
Fitness-kit
Lauren Heath-Jones rounds up the latest health and fitness products and services
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IHRSA update
The IHRSA Global 25 presents the top 25 health club companies worldwide. IHRSA’s Patricia Amend rounds up the figures for 2016
Features
People
People profile
For gyms looking to engage with this demographic, they need to make socialising part of the mix… they at least need to have somewhere where they can offer people a cup of tea after the class
People
Interview
We tap into the group exercise mentality, so people feel they’re working out with friends, and set the whole thing to funky beats mixed by our full-time DJs
People
Interview
While we do license clubs to deliver programmes, ultimately we’re a training provider. And if you’re a training provider, you need trainers that are capable
People
Interview
46 per cent of our customers say their number one reason for coming to us is because it makes them feel good. That’s exactly what we’re trying to achieve
People
Interview
We give our club managers as little as possible to think about in terms of data and numbers. We want them to focus on the things our members care about
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People
More than a million people say they are always, or often, lonely. Loneliness and isolation is such a huge and invisible problem
People
Interview
I don’t quite understand why others in the sector have decided that staffing is the best place to cut costs. Low cost airlines don’t reduce costs by removing the pilot and the flight crew
People
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Video Gallery
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Property & Tenders
Diary dates
11-14 Dec 2017
tbc, Cannes, France
Diary dates
30 Jan - 01 Feb 2018
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
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