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Health Club Management

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Health Club Management

Health Club Management

News

Finnish healthcare provider Pihlajalinna expands into wellness with fitness chain deal

Finnish private healthcare provider Pihlajalinna has announced plans to expand operations into the wellness sector, following the acquisition of health club chain Forever.

The company will become the majority owner in Forever, with 10 of the 12 Forever locations transferring under the ownership of Pihlajalinna.

Mikko Mustala, founder of Forever, will remain as managing director of the business following the deal.

In recent years, Forever has specialised in offering diverse wellbeing services for adults looking to get fit and more active.

In addition to traditional gym spaces and group exercise options, Forever offers personal trainer services and Fustra instruction, which aims to strengthen body weaknesses with correct postures and movements, physiotherapy and nutrition coaching.

According to Joni Aaltonen, managing director of Pihlajalinna, the move is a "logical step" in order to provide a holistic approach to wellness and keeping people healthy before they get sick.

“Promoting wellbeing is the future of healthcare," Aaltonen said.

"In the private health sector, an increasing proportion of the companies are moving from service-specific pricing towards a fixed-price business model.

"It means that we are not paid, for instance, for each visit to a doctor, but rather for taking care of people’s health.

“In this trend, Pihlajalinna is a forerunner since more than 60 per cent of our revenue comes from fixed-price business.

"Even now, our business operations are substantially based on keeping people as healthy as possible.”

Pihlajalinna is one of Finland's largest private healthcare companies and operates a network of clinics and hospitals throughout Finland. It offers everything from doctors' services to physiotherapy and specialised living accommodations for the elderly.

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Finnish private healthcare provider Pihlajalinna has announced plans to expand operations into the wellness sector, following the acquisition of health club chain Forever.
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News

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People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
The capitalist model may create wealth in the short term, but if it doesn’t address the broader issue of serving society, it risks losing its licence to operate. If inequality grows, that might force more difficult change
People
Our education programme, Mind Set, covers everything from gut health and weight management to positive psychology and behaviour change
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As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
I’ve always felt uncomfortable with the idea that membership of a full-service club might cost £60 a month, but a personal trainer will watch you do press-ups for an hour and also charge £60. One of those two numbers is wrong and I think the boutique industry will expose that
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In a 45- to 50-minute Blaze workout, members can burn anything from 500 to 1,000 calories
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I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
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Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
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Les Mills