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Dyaco signs strategic partnership deal with Gym80
By Tom Walker
Gym80 CEO Simal Yilmaz (left) with Dyaco International's Daniel Clayton Credit: Dyaco International
Two fitness kit manufacturers have signed a partnership deal in order to create a combined product portfolio for the commercial market.
Taiwan-based Dyaco International and German firm gym80 will use the strategic alliance to "share infrastructure, resources and expertise", but will remain independent entities.
According to Simal Yilmaz, CEO of gym80, the move will strengthen the commercial offering of both companies to the fitness and medical markets.
“With Dyaco, we have the perfect partner that optimally complements our already existing product lines, resources and existing know-how – and vice versa," Yilmaz said.
"We firmly believe this new partnership will deliver strong international growth for both partners and brands.”
Daniel Clayton, president of Dyaco's commercial and medical division, added: “This strategic alliance is an ideal platform for both companies to collaborate and capitalise on the mutual expertise and resources that this partnership brings.
"Together we can provide operators from all commercial and medical market sectors with a strong portfolio of products to meet their needs. In turn, it will support and accelerate the ambitious growth plans that each company has.”
Gym80 specialises in strength training equipment, while Dyaco's brands include Spirit Fitness and Xterra Fitness. Dyaco also produces and distributes a wide range of products on behalf of other brands, including SOLE, Fuel and mixed martial arts franchise UFC.
Two fitness kit manufacturers have signed a partnership deal in order to create a
combined product portfolio for the commercial market.
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