STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Boutique fitness operator Digme looks to franchising for growth

This is a significant milestone in our growth ambition
– Geoff Bamber

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.

Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.

Offering pay-as-you-go indoor cycling, HIIT and yoga classes, Digme will look to replicate the success of the likes of F45 and Orangetheory – boutique operators which have rapidly grown their footprint through franchising.

According to Geoff Bamber, Digme founder and CEO, the company will use franchising as a way to expand in the UK, as well as finding its first overseas location.

“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme," Bamber said.

"We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to."

Speaking to HCM in 2018, Bamber predicted that the fitness industry will see a number of pay-as-you-go operators entering the sector, in response to consumer demand for fitness offers which fit individual lifestyles.

"I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers," he said.

"An increasing number of consumers look for variety and the option to do a mix of activities.

"HIIT will stay popular and we will see more use of data in workouts to engage people."

• To read the full interview with Bamber, click here for HCM Issue 11 2019

Sign up for FREE ezines & magazines
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Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
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You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
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Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
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Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
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Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
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05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

News

Boutique fitness operator Digme looks to franchising for growth

This is a significant milestone in our growth ambition
– Geoff Bamber

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.

Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.

Offering pay-as-you-go indoor cycling, HIIT and yoga classes, Digme will look to replicate the success of the likes of F45 and Orangetheory – boutique operators which have rapidly grown their footprint through franchising.

According to Geoff Bamber, Digme founder and CEO, the company will use franchising as a way to expand in the UK, as well as finding its first overseas location.

“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme," Bamber said.

"We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to."

Speaking to HCM in 2018, Bamber predicted that the fitness industry will see a number of pay-as-you-go operators entering the sector, in response to consumer demand for fitness offers which fit individual lifestyles.

"I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers," he said.

"An increasing number of consumers look for variety and the option to do a mix of activities.

"HIIT will stay popular and we will see more use of data in workouts to engage people."

• To read the full interview with Bamber, click here for HCM Issue 11 2019

Sign up for FREE ezines & magazines
Related news

Digme Fitness acquires Tribeca fitness studio, grows portfolio to six sites

22 Jan 2019
Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located ...

Digme founder: 'pay-as-you-go model will become more prominent'

17 Dec 2018
Geoff Bamber, founder of boutique fitness chain Digme, predicts that the industry will see a ...

Boutique brand Digme Fitness to open fourth studio

13 Jul 2017
Digme Fitness will be opening a 3,900sq ft (362sq m) pay-as-you-train branch in London's Blackfriars ...

News

Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer.
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
Solent University has officially opened its new £28m sports and fitness centre. The centre houses
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow
Nautilus
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MoveGB is a collaboration-based platform, but being a platform, one of the common worries we
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes
UK children will be offered a greater opportunity to take part in 60 minutes of
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best
The best class instructors earn the best salaries the market offers, bringing enhanced value to
Research from property experts at Colliers International suggests people are increasingly willing to pay more
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Boutique health and fitness operator Ten Health and Fitness plans to double the size of
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Dyaco International
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1 - 15 of 10,995
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
HCM people

Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
People
We bought gyms in Brisbane, Queensland, and we were one of the first clubs to put proper air conditioning in – that was the big thing that was needed at the time
People
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
People
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Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
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We have replicated the nightclub and restaurant environments that 22- to 35-year-olds like to hang out in - Rasmus Ingerslev
People
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Dirk Van Der Flier

Gym Plus Group: chair
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
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Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
Promotional Feature
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Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Professional services
Deloitte UK: Professional services
Spa software
ResortSuite: Spa software
Governing body
EMD UK: Governing body
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association