Fabulous family fun

David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

Steve Shaw, Sales Director UK & Ireland, Pavigym

David Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness.

As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults.

The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone.

DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home.

With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton.

In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with lights, music, interactive technology and a software system to control workouts and guide users during the training session.

The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space.

This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

Perfect for all ages
In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids.

That’s why PRAMA’s Kids & Families training programme was perfect for DLL.

Thanks to PRAMA, kids and parents can train together, while having real fun and the sessions are packed as a result!

“We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.”

“Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves.

“But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes.

With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms.

PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK.

Find out more at www.pavigym.com

“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active” - Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Snap to it

Matrix Fitness helps Snap Fitness exceed member targets in new Leeds sites

Matthew Williamson, Snap Fitness

Two new Snap Fitness sites in Leeds are off to a flying start, exceeding their first year membership targets thanks to Matrix Fitness kit and its unique MX4 group training programming.

Franchisee Exero Lifestyle chose Matrix to supply its Leeds sites at Wellington Street and Oakwood at the end of 2017.

24/7 environment
They wanted a supplier who could provide innovative equipment that looks great, is easy to use and performs to an elite level.

Exero Lifestyle chose equipment from the Matrix 7xi cardio range, which comes complete with touch screen, wi-fi, Netflix and social media access. The machines also enable members to access the Matrix Fitness’ Sprint 8®, a 20-minute high-intensity interval training programme, scientifically proven to boost energy, reduce body fat and promote muscle.

This means members can access a great workout round the clock, even when instructors aren’t available.

Small group training
Key to the Snap Fitness offering is the unique Matrix MX4 small group training solution which is based on the four pillars of fitness: cardio, strength, power and endurance. Developed and owned by Matrix Fitness, MX4 combines at least two different modalities of Matrix-exclusive equipment and original programming.

Led by a trained MX4 coach, it offers 156 ready-made 30-minute workouts.

To ensure it offers progressive workout options, Exero Lifestyle selected the Matrix S-Drive Performance Trainer, a Matrix Rower, its Krank Cycle and the Connexus functional training rig.

Matrix has also installed key pieces from its Ultra strength line and streamlined the members’ workout experience by choosing kit that includes an easily-accessible integrated system that tracks reps, activity time and rest periods.

Matrix created functional training spaces at both sites, kitting these out with dumbbells, Swiss balls, adjustable benches and other items from its ZIVA range.

Exero Lifestyle aimed to reach 50 per cent capacity at its Snap Fitness site within its first six months. Both Leeds sites exceeded the target, achieving full membership within a year of opening.

“Matrix Fitness has proven to be a reliable partner to us throughout this project,” says Matthew Williamson, national sales manager for Exero Lifestyle.

“Its equipment range and additional programming has blown us away. The equipment is right at the top of industry innovation, particularly pieces like the S-Force, which is genuinely challenging and great for members who want to take their training up a gear.

“We’re equally impressed by the MX4 training system, as it gives members a wealth of possibilities for group training.

“Matrix enables us to offer a combination of powerful programming and quality equipment and this has really made us stand out within the local area.

“I have no doubt the quick uptake of membership at both our Leeds sites is thanks to the Matrix Fitness team.”

“Matrix has enabled us to offer a combination of unique programming and quality equipment and this has really made us stand out within the local area” - Matthew Williamson, Snap Fitness

Snap locations with Matrix installed have sold out memberships in a year