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Supplier showcase: A big year for Myzone
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
The Myzone wearable fitness tracker both shows and rewards effort when you work out.
Myzone displays real-time heart rate, calories and intensity, with five simple colour-coded personalised zones. Telemetry can be displayed collectively in group settings and exercise classes, or individually direct to your smartphone via the Myzone app.
The app allows engagement, motivation, and for communities to flourish. Myzone amplifies the group exercise experience; and with the recent release of MZ-Instruct, instructors can focus on form and class motivation, while following a preset class designed by the club or trainer.
In the admin portal of the club owner’s personal Myzone account, there is access to preset challenges that can be implemented throughout the club. Gamification has proven to motivate and sustain physical activity for users through a fun, engaging, and inclusive platform.
“The focus of Myzone is to reward those people who work hard both inside and outside of the gym, but then are not satisfied with their appearance and physical capabilities in comparison with others,” says Myzone creator Dave Wright. “With Myzone, we’ve levelled the playing field, meaning that by focusing on effort and intensity, rather than fitness level, all members have the same opportunity to show what they’re capable of, and how hard they’re trying.”
Social connection
Wearable tech was, and still is, a buzz term. According to the ACSM’s Health & Fitness Journal annual release of the top fitness trends of the year, wearables have trumped top spot for 2019, and Myzone has fully capitalised on this.
Through the app, the solution encourages social connections, with the end goal to inspire physical activity and motivate the amount of effort members put in during a workout. The points system, Myzone Effort Points (MEPs), rewards these users based on their intensity, rather than their fitness level.
The current road map for 2019 includes the release of the last of Myzone 3.0. This comprises an exciting innovation called MZ-Body Scan which includes a 3D scanner that can be used with an iPad and camera to create a 3D avatar of a person. Also included is MZ-Console, where Myzone will be available on equipment consoles at gyms by clicking the Myzone logo on the machine and logging into their Myzone account; and MZ-Motion, which can record users’ consistent movements – perfect for when users can’t wear their MZ-1 or MZ-3 belt.
Myzone for kids
In 2019, Myzone will introduce a child account to allow a parent or guardian to create a Myzone account for a child under 16 in their care. A child’s account operates as a sub-account of the parent’s own personal Myzone account. Each child can access their account by using the website or app, but with restricted features, while parents can access their child’s account by using the website.
Myzone believes the next generation should be educated on their body and habits to set them up for a healthy, balanced lifestyle. It also believes anyone can feel good about exercise, whether it’s before, during or after the event.
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