GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Strength Training: The fast train

EMS is a training method that claims you don’t have to be active every day – all you need is 20 minutes a week. Is this too good to be true? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2017 issue 4
Athletes are using EMS, from companies like miha, to enhance training
Athletes are using EMS, from companies like miha, to enhance training
EMS is not more effective than conventional exercise... but it is appealing to those who don’t like sport – Simon von Stengel

Already popular in Germany and embraced by many of its country’s Olympic athletes, a survey in that market showed that 40 per cent of respondents cite EMS (electronic muscle stimulation) as a fitness trend they’d like to try in 2017, at one of the country’s 1,300 studios.

Similar studios are already popping up in larger cities across the UK, but there’s still much education to be done before this market gets to the penetration levels of Germany. Nevertheless, suppliers believe that, once people start to see the benefits, the trend will take off, thanks to its appeal across the whole fitness spectrum. Serious athletes will use it to improve performance, while those who hate exercise will use it as an easy way to shape up.

HOW DOES IT WORK?
Simply put, a finely tuned electrical impulse is sent to the muscle telling it to contract; it feels like a vibration, not a shock. As a result, the muscles gain muscle mass, which leads to an increase in strength and power.

Specific muscle groups can be worked on, which means it can also be used as a rehab tool. “It’s a method that started its life in medical therapy,” explains Daniel Bambach, spokesperson for EMS supplier miha. In this context, EMS has been used to keep bodies alive after accidents, and has even been used on people in comas.

Another supplier, Easy Motion Skin, is keen to target the disabled market and has just signed high-profile skier Heather Mills as an ambassador. “Heather finds it hard to train her left leg, which is partially amputated, but EMS can address the imbalance,” explains Jan Ising, EMS professional at Easy Motion Skin. EMS is used more on her left leg than her right to build strength and strike a better balance in her body.

But EMS has also moved out of the medical and rehab environment and into elite sports, with athletes such as Usain Bolt and Bayern Munich FC recognising the impact the technology can have on power, strength and speed.

Studies have shown improvements across a wide range of measures among professional sports people, including a 4.8 per cent improvement in the sprint time of ice hockey players over 10m (Brocherie et al). Meanwhile, in freestyle swimming, a 1.3 per cent improvement in 25m times and 1.45 per cent for 50m have been recorded following EMS training (Pichon et al).

HIGH SPEED WORKOUT
And now the technology is moving into health clubs, as Bambach explains: “We’re seeing year-on-year growth in the private fitness market – and that’s because it works, as well as adding differentiation to a health club’s offering.” To back up his claims, he references a study that found untrained people using EMS combined with isokinetic training increased muscle size by 10 per cent over eight weeks.

Meanwhile, Ising points to research that highlights the efficacy of an EMS workout: “If you do an intense 30 minutes on the cross-trainer, wearing the device, it’s the equivalent of a four-hour strength workout.”

THE SCIENCE
Simon von Stengel, CEO of the training centre at the Institute of Medical Physics, Erlangen University, has conducted research into EMS and rates the technique as a way to increase muscle mass without loading the joints, as well as reducing body fat – especially in the abdominal region – and gaining strength and power.

“One study showed it can increase strength by 30 per cent in 12 weeks,” he says. “It can also activate the fast-twitch muscle fibres, which are difficult to activate, especially at lower intensity.”

But it doesn’t necessarily beat other forms of exercise – even in its heartland of strength training. One study compared EMS to HIIT in 30- to 50-year-old males. Over 16 weeks, one group did EMS for 30 minutes a week and another group did one hour of HIIT a week. Both saw significant improvements in strength, but the results were fairly even: a 10.5 per cent improvement in back strength for HIIT, and 12 per cent for EMS; and 14 per cent versus 8 per cent improvements in leg extension strength.

“This suggests that EMS is effective, but not more effective than conventional exercise. And it doesn’t have the other benefits exercise can have, such as improving stamina or co-ordination,” observes von Stengel.

TOO GOOD TO BE TRUE?
So is the claim – that one 20-minute session a week is all people need to do to improve their health – confusing?

It’s certainly a far cry from the 5 x 30 minutes currently recommended in the UK – and while EMS suppliers have a large body of research to show that the technology can be effective in helping people lose weight and build muscle and strength, there are many other benefits of physical exercise that EMS can’t rival: improvements in co-ordination, stamina and cardiovascular among them.

But as von Stengel explains: “EMS is appealing to those who don’t like sport, especially older people.”

And this is perhaps the point: EMS isn’t only for elite athletes and the highly motivated who want to use it to boost their results. If you’re a sedentary individual who isn’t particularly interested in exercising, EMS – with its quick and comparatively pain-free results – might just appeal to you where other forms of activity won’t. That arguably makes it a good starting point for those not yet engaged with the gym – a way of getting new people through the doors of your club or leisure centre.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
German EMS studio brand Bodystreet launched in the UK in July 2016
German EMS studio brand Bodystreet launched in the UK in July 2016
Easy Motion Skin can be used by able-bodied and disabled people alike
Easy Motion Skin can be used by able-bodied and disabled people alike
https://www.leisureopportunities.co.uk/images/898737_711539.jpg
EMS is a training method that claims you don't have to be active every day – all you need is 20 minutes a week. Is this too good to be true?
Kath Hudson, Journalist, Leisure Media,EMS, electronic muscle stimulation, Kath Hudson, Daniel Bambach, miha, Easy Motion Skin, Simon von Stengel, Institute of Medical Physics Erlangen University, Bodystreet
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Shua Fitness
Founded in 1996, Shua integrates intelligent technology, sports science, and premium fitness equipment to deliver ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Leisure Energy press release: Leisure Energy has joined the Everything Estates frameworks
Leisure Energy is now an approved supplier on the Everything Estates Renewables & Construction Framework.
Featured press releases
Swimming Teachers' Association (STA) press release: STA Safeguarding programme for aquatic professionals awarded CIMSPA endorsement and CPD points
STA is pleased to announce that its Safeguarding Children and Adults at Risk CPD has been endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) against both the Safeguarding and Protecting Children and Safeguarding Adults technical specialism professional standards.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

Strength Training: The fast train

EMS is a training method that claims you don’t have to be active every day – all you need is 20 minutes a week. Is this too good to be true? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2017 issue 4
Athletes are using EMS, from companies like miha, to enhance training
Athletes are using EMS, from companies like miha, to enhance training
EMS is not more effective than conventional exercise... but it is appealing to those who don’t like sport – Simon von Stengel

Already popular in Germany and embraced by many of its country’s Olympic athletes, a survey in that market showed that 40 per cent of respondents cite EMS (electronic muscle stimulation) as a fitness trend they’d like to try in 2017, at one of the country’s 1,300 studios.

Similar studios are already popping up in larger cities across the UK, but there’s still much education to be done before this market gets to the penetration levels of Germany. Nevertheless, suppliers believe that, once people start to see the benefits, the trend will take off, thanks to its appeal across the whole fitness spectrum. Serious athletes will use it to improve performance, while those who hate exercise will use it as an easy way to shape up.

HOW DOES IT WORK?
Simply put, a finely tuned electrical impulse is sent to the muscle telling it to contract; it feels like a vibration, not a shock. As a result, the muscles gain muscle mass, which leads to an increase in strength and power.

Specific muscle groups can be worked on, which means it can also be used as a rehab tool. “It’s a method that started its life in medical therapy,” explains Daniel Bambach, spokesperson for EMS supplier miha. In this context, EMS has been used to keep bodies alive after accidents, and has even been used on people in comas.

Another supplier, Easy Motion Skin, is keen to target the disabled market and has just signed high-profile skier Heather Mills as an ambassador. “Heather finds it hard to train her left leg, which is partially amputated, but EMS can address the imbalance,” explains Jan Ising, EMS professional at Easy Motion Skin. EMS is used more on her left leg than her right to build strength and strike a better balance in her body.

But EMS has also moved out of the medical and rehab environment and into elite sports, with athletes such as Usain Bolt and Bayern Munich FC recognising the impact the technology can have on power, strength and speed.

Studies have shown improvements across a wide range of measures among professional sports people, including a 4.8 per cent improvement in the sprint time of ice hockey players over 10m (Brocherie et al). Meanwhile, in freestyle swimming, a 1.3 per cent improvement in 25m times and 1.45 per cent for 50m have been recorded following EMS training (Pichon et al).

HIGH SPEED WORKOUT
And now the technology is moving into health clubs, as Bambach explains: “We’re seeing year-on-year growth in the private fitness market – and that’s because it works, as well as adding differentiation to a health club’s offering.” To back up his claims, he references a study that found untrained people using EMS combined with isokinetic training increased muscle size by 10 per cent over eight weeks.

Meanwhile, Ising points to research that highlights the efficacy of an EMS workout: “If you do an intense 30 minutes on the cross-trainer, wearing the device, it’s the equivalent of a four-hour strength workout.”

THE SCIENCE
Simon von Stengel, CEO of the training centre at the Institute of Medical Physics, Erlangen University, has conducted research into EMS and rates the technique as a way to increase muscle mass without loading the joints, as well as reducing body fat – especially in the abdominal region – and gaining strength and power.

“One study showed it can increase strength by 30 per cent in 12 weeks,” he says. “It can also activate the fast-twitch muscle fibres, which are difficult to activate, especially at lower intensity.”

But it doesn’t necessarily beat other forms of exercise – even in its heartland of strength training. One study compared EMS to HIIT in 30- to 50-year-old males. Over 16 weeks, one group did EMS for 30 minutes a week and another group did one hour of HIIT a week. Both saw significant improvements in strength, but the results were fairly even: a 10.5 per cent improvement in back strength for HIIT, and 12 per cent for EMS; and 14 per cent versus 8 per cent improvements in leg extension strength.

“This suggests that EMS is effective, but not more effective than conventional exercise. And it doesn’t have the other benefits exercise can have, such as improving stamina or co-ordination,” observes von Stengel.

TOO GOOD TO BE TRUE?
So is the claim – that one 20-minute session a week is all people need to do to improve their health – confusing?

It’s certainly a far cry from the 5 x 30 minutes currently recommended in the UK – and while EMS suppliers have a large body of research to show that the technology can be effective in helping people lose weight and build muscle and strength, there are many other benefits of physical exercise that EMS can’t rival: improvements in co-ordination, stamina and cardiovascular among them.

But as von Stengel explains: “EMS is appealing to those who don’t like sport, especially older people.”

And this is perhaps the point: EMS isn’t only for elite athletes and the highly motivated who want to use it to boost their results. If you’re a sedentary individual who isn’t particularly interested in exercising, EMS – with its quick and comparatively pain-free results – might just appeal to you where other forms of activity won’t. That arguably makes it a good starting point for those not yet engaged with the gym – a way of getting new people through the doors of your club or leisure centre.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
German EMS studio brand Bodystreet launched in the UK in July 2016
German EMS studio brand Bodystreet launched in the UK in July 2016
Easy Motion Skin can be used by able-bodied and disabled people alike
Easy Motion Skin can be used by able-bodied and disabled people alike
https://www.leisureopportunities.co.uk/images/898737_711539.jpg
EMS is a training method that claims you don't have to be active every day – all you need is 20 minutes a week. Is this too good to be true?
Kath Hudson, Journalist, Leisure Media,EMS, electronic muscle stimulation, Kath Hudson, Daniel Bambach, miha, Easy Motion Skin, Simon von Stengel, Institute of Medical Physics Erlangen University, Bodystreet
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Shua Fitness
Founded in 1996, Shua integrates intelligent technology, sports science, and premium fitness equipment to deliver ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Leisure Energy press release: Leisure Energy has joined the Everything Estates frameworks
Leisure Energy is now an approved supplier on the Everything Estates Renewables & Construction Framework.
Featured press releases
Swimming Teachers' Association (STA) press release: STA Safeguarding programme for aquatic professionals awarded CIMSPA endorsement and CPD points
STA is pleased to announce that its Safeguarding Children and Adults at Risk CPD has been endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) against both the Safeguarding and Protecting Children and Safeguarding Adults technical specialism professional standards.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites