Burnley Leisure is boosting exercise participation and building community through skill-based fitness in partnership with BOX12

In its mission to increase community exercise participation, Burnley Leisure Centre in the UK has embraced the power of skill-based boxing workouts to inspire more people to get active.

By introducing BOX12, the centre has provided structured, guided workouts accessible to people of all ages and abilities, helping to drive engagement and create lasting fitness habits.

Empowering the community
As a key community hub, Burnley Leisure is dedicated to supporting the health and wellbeing of local residents. Recognising the potential of boxing for fitness, Sarah Drinkwater, head of fitness at Burnley Leisure, identified its appeal as both a stress-relieving activity and a fun and motivating workout that delivers clear progression.

“Learning a skill such as boxing transforms fitness from a chore into a hobby. Our members feel empowered as they progress and the mental and physical benefits are undeniable,” says Drinkwater.

However, running traditional boxing classes posed challenges for Burnley Leisure’s team, particularly with staff resources stretched thin. To overcome these hurdles, the centre turned to BOX12’s on-demand technology, which provides expertly designed workouts via digital screens. These always-available sessions allow members to train independently, ensuring a seamless, high-quality experience without the need for staff oversight.

Supporting women through menopause
BOX12 has also been instrumental in Burnley Leisure’s award-winning menopause programme, designed to support women through one of the most challenging phases of their lives. With tailored boxing workouts addressing physical, mental, and emotional wellbeing, the programme has seen excellent uptake within the community. Participants have reported reduced stress, increased strength, and improved confidence — benefits that have even led to referrals from satisfied members.

“BOX12 plays a key role in empowering women through our menopause programme,” says Drinkwater. “The accessible workouts help build resilience and provide a sense of accomplishment, which is invaluable during such a transitional time.”

An inclusive and flexible fitness solution
BOX12’s 36-minute sessions, coupled with its user-friendly digital interface, make fitness accessible even for those with busy schedules or low confidence. The technology’s simplicity and always-on availability have proven transformative for Burnley Leisure, enabling members to train autonomously and feel supported throughout their journey.

“BOX12 is like having a personal coach on hand,” Drinkwater explains. “It’s the reassurance and guidance our members need to take control of their fitness.”

By integrating BOX12, Burnley Leisure Centre has successfully enhanced its fitness offering, inspiring more people in the community to get active and stay engaged with their health and wellbeing.

More: www.box12fitness.com